Senior Lifecycle Marketing Manager

Responsibilities

• ● month fixed-term contract
• ● Melbourne based
• ● Hybrid ways of working
• ● With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
• ● Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.
• ● Where the team fits in
• ● Our Lifecycle Marketing team builds meaningful, timely experiences that help customers get more value from our products and services throughout their journey. Combining customer insight, data, creativity and experimentation, we design and optimise communications that strengthen engagement, support retention and contribute to sustainable business growth.
• ● What the role is all about
• ● The Senior Lifecycle Marketing Manager will lead the vision and evolve our consumer personalisation and engagement efforts, with the goal of delivering multi-channel strategies and true personalisation at scale.
• ● In this role, you will be responsible for working closely with the Product teams in building a high-level strategy, program execution, testing, reporting and optimization. Using data to drive your approach, you will lead us to develop programs that help us deliver the right message, to the right person, at the right time, in the preferred channel.
• ● While no two days are ever the same, you'll be:
• ● Alongside the Head of Consumer Lifecycle, articulate and drive the vision, strategy, and results to engage REA consumers in order to drive business growth, using all marketing channels including email, SMS, push notifications, etc.
• ● Use behavioural signals, declared and inferred data to deliver a truly personalised marketing program
• ● Drive the evolution of our channel marketing programs, including lifecycle trigger programs, transactional messaging and large-scale campaigns (email, app)
• ● Drive a single view of the user's experience and interactions with the company, ensuring that communication is optimised in a holistic and user-centric fashion
• ● Build and refine user/funnel segments for triggers and campaigns based on evaluation of key metrics including conversion, retention, and other, as defined, metrics
• ● Monitor competitive marketplaces and stay ahead of industry trends
• ● Define OKRs (objectives and key results) for channel experiences
• ● Lead a team of 3 Campaign SMEs, guiding, coaching and developing their careers
• ● Build strong relationships with multiple product teams and be the go to on any Consumer related engagement activity