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Marketing Automation Manager (SFMC and Braze)
Marketing Communications
Company shared salary
NA
Market rate
A$9,500–A$13,000/mo (A$114,000–A$156,000/yr)
Based on similar roles (title + domain + location).
About the Company
Melbourne b ased Experience Hybrid working arrangements in a flexible environment 12 month fixed-term contract We're REA With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home. Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women. Where the team fits in The Marketing Automation Manager (SFMC and Braze) sits within the Marketing Operations team - which is a part of the broader Audience & Marketing team. The Marketing Operations team is focused on creating the capability to enable relevancy and personalisation of experiences enterprise-wide, through the development of people, processes, data and marketing technology. This role will support the enablement and delivery of customer (B2B) lifecycle marketing programs in Salesforce Marketing Cloud and eventually Braze - for the purpose of driving awareness and engagement of products, reach revenue targets and maintain customer senti
Requirements
- ● Provide capability and technical training for Lifecycle Engagement team members where required
- ● Provide ongoing technical campaign support to Campaign Managers and Specialists across the Customer business
- ● Share marketing automation learnings, new developments and efficiencies across the business by sharing knowledge with key stakeholders and presenting in relevant forums
- ● Participate in Braze training, onboarding and solution refinement sessions to develop a strong foundational understanding of the differences between SFMC and Braze platforms and best practices.
- ● Who we're looking for
- ● Great attention to detail and technically strong in all aspects of marketing automation, data integration, campaign creation and production.
- ● Has extensive experience building out sophisticated dynamic content and personalisation logic in email campaigns, programs or cross-channel journeys.
- ● Experienced and confident in SFMC where you have been the go-to for anything technical.
- ● Has extensive experience using various programming/templating languages such as HTML, CSS, JavaScript, Liquid etc
- ● Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues
- ● Proven experience with all Marketing Cloud Studios, incl. Email Studio, Automation Studio, Journey Builder, Contact Builder, MobileStudio & WebStudio.
- ● Highly proficient in AMPscript, SQL, data architecture and data management is essential (Marketing Cloud Consultant and Developer Certification is highly desirable).
- ● Experienced in CRM integrations and implementation projects for Salesforce Marketing Cloud, e.g. integration between Marketing Cloud and Sales Cloud.
- ● Perseverance in solving problems, good at thinking on your feet and would happily troubleshoot HTML, campaign or data issues
- ● Forward thinking mindset - always thinking of the bigger picture and factoring how decisions made today will impact longer term ways of working.
- ● Willing to question or challenge when you can see a better way of doing things Always looking to continuously improve
- ● Has a desire and willingness to help others - will happily share any knowledge and learnings within the marketing team and cross-functionally.
- ● Excellent at stakeholder management and maintaining clear lines of communication
- ● Ability and willingness to adapt between different contexts - with work potentially spanning across campaigns, projects and platforms as we progress our SFMC to Braze migration
- ● Passionate about all things martech; a willingness to learn and embrace new challenges.
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