search Browse Jobs
Lifecycle Marketing SpecialistREA Group · Richmond, Melbourne VIC
REA Group logo

REA Group

company page ↗

Lifecycle Marketing Specialist

🗓️ Posted 2026-09-28 Richmond, Melbourne VIC Hybrid Marketing Communications
💰 Salary Not shared 📊 Market A$5,417–A$7,917/mo

About the Company

REA Group (ASX: REA) is not your average digital business. From humble beginnings in a Melbourne garage in 1995, we have grown into a leading digital business specialising in property. We help people with all aspects of their property experience - not just buying, selling, and renting. Our immersive AI-led consumer experiences cover every stage of the property journey offering rich content, unique data and insights, highly accurate property valuation estimates and innovative home financing solutions. We deliver superior value to our customers with a suite of premium products and services, and seamlessly connect them to Australia's largest property audience. Our people are the key to our success and come to work every day living our values. They are purpose driven and collaborative, which drives our innovative culture and our ability to make an impact. Computer Software Specialties: online, media, property, digital, mobile

Responsibilities

  • ● Hybrid working, birthday leave and purchased leave options
  • ● Flexible parental leave for primary and secondary carers
  • ● Volunteering leave, community grants and matched payroll giving
  • ● With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
  • ● Where the team fits in
  • ● This role sits within REA Group's Financial Services business and Mortgage Choice's Acquisition and Retention team. The team helps consumers connect with trusted mortgage brokers and supports personalised journeys from first enquiry through settlement, refinance and beyond.
  • ● This is a hands-on team, so the role requires ownership, initiative and the ability to work across campaign delivery, technology, content, data, and stakeholder management.
  • ● What the role is all about
  • ● This is a hands-on lifecycle marketing role with the opportunity to shape how Mortgage Choice stays connected with consumers, brokers and franchise teams. You will turn customer and broker needs into relevant, timely and measurable communications across the journey - from initial interest and lead nurture through to retention, refinance and reactivation.
  • ● In this role, you will:
  • ● Work closely with the Lifecycle Marketing Manager to develop and deliver Mortgage Choice communications programs using HubSpot.
  • ● Partner with Group Office stakeholders and Brokers to understand their needs and create practical marketing solutions.
  • ● Collaborate with the News and Content team on articles and resources that grow engagement and visits to the Mortgage Choice news site.
  • ● Own the end-to-end delivery of personalised email and lifecycle campaigns in HubSpot, from brief and audience selection through to QA, launch and reporting.
  • ● Build and maintain workflows, lists, segments, suppression rules, contact data and campaign settings for Group Office and brokers.
  • ● Develop clear, engaging customer and broker communications, including email copy, calls to action and supporting marketing materials.
  • ● Explore and experiment with AI tools and capabilities to streamline marketing execution, improve content workflows, and drive campaign efficiencies.
  • ● Translate Group Office and broker needs into practical campaigns, content and communications to boost HubSpot adoption and impact.
  • ● Support lead nurture, customer engagement, retention, refinance, reactivation and broker-connection journeys.