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Lifecycle Campaign Manager, B2BREA Group · Richmond, Melbourne VIC
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REA Group

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Lifecycle Campaign Manager, B2B

🗓️ Posted 2026-10-01 Richmond, Melbourne VIC Hybrid Marketing Communications
💰 Salary Not shared 📊 Market A$8,333–A$10,833/mo

About the Company

REA Group (ASX: REA) is not your average digital business. From humble beginnings in a Melbourne garage in 1995, we have grown into a leading digital business specialising in property. We help people with all aspects of their property experience - not just buying, selling, and renting. Our immersive AI-led consumer experiences cover every stage of the property journey offering rich content, unique data and insights, highly accurate property valuation estimates and innovative home financing solutions. We deliver superior value to our customers with a suite of premium products and services, and seamlessly connect them to Australia's largest property audience. Our people are the key to our success and come to work every day living our values. They are purpose driven and collaborative, which drives our innovative culture and our ability to make an impact. Computer Software Specialties: online, media, property, digital, mobile

Responsibilities

  • ● Hybrid working, birthday leave and purchased leave options
  • ● Flexible parental leave for primary and secondary carers
  • ● Volunteering leave, community grants and matched payroll giving
  • ● With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
  • ● Where the team fits in
  • ● The Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group.
  • ● In the customer side of the business, we're in the process of moving from Salesforce Marketing Cloud to Braze as our platform of choice. This brand-new role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process. These campaigns span all stages of the customer lifecycle, from pre-purchase, through to onboarding and renewal.
  • ● This role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents.
  • ● This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability us unlocked in Braze.
  • ● What the role is all about
  • ● Collaborating with stakeholders to define the Salesforce Marketing Cloud migration plan, balancing the prioritisation of campaign opportunities against capability available in Braze and product dependencies
  • ● Being an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences
  • ● Having a deep understanding of our customer audience, and using data and insights to develop campaigns
  • ● Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of customer-led experiences that ladder up to OKR's
  • ● Working closely with the Lifecycle & Engagement team to ensure the migration of campaigns doesn't disrupt existing customer journeys
  • ● Developing and executing on a robust optimisation testing stream with continual testing and improvements, with the goal of proving incremental uplift in engagement & conversion
  • ● Analysing the performance of campaigns in all channels and sharing learnings and actionable insights with the team and broader stakeholders
  • ● Managing the communication schedule based on contact rules cross-channel to maximise engagement and ROI
  • ● Managing audience targeting, campaign building, proofing, testing and launching