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Senior CRM SpecialistN26 · Berlin
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N26

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Senior CRM Specialist

🗓️ Posted 2026-09-01 Berlin Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 4,500 EUR–6,500 EUR/mo

About the Company

Building the bank the world loves to use. N26 is a leading European digital bank operating with a German banking license. Built on a foundation of technology, transparency and trust, we provide simple, secure, and digital-native banking to millions of customers across 24 markets. Headquartered in Berlin with a strategic presence in major European hubs including Vienna, Paris, Milan, Madrid and Barcelona, the company is powered by a diverse 1,600-strong team representing over 90 nationalities. We are committed to empowering its customers with financial confidence and control, delivering a best-in-class banking experience designed for the modern era. Need support Please send us a direct message over on our N26 Support LinkedIn page: http://www.linkedin.com/company/n26support. Our team is here to help. Social media imprint and privacy policy: https://n26.com/en-de/social-media-imprint-and-privacy-policy Financial Services Specialties: Mobile Banking, Fintech, Financial Services

About the Role

As a Senior CRM Specialist (Engagement & Retention), you'll own the customer journey from month two onwards. You'll play a pivotal role in keeping our millions of users active, engaged, and thriving within the N26 ecosystem. This is a true 50/50 hybrid role: you will split your focus between driving high-level lifecycle strategy and rolling up your sleeves to execute campaigns natively. You'll join our high-performing CRM team in Berlin to solve our most critical retention and reactivation puzzles.

Responsibilities

  • ● Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
  • ● Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.
  • ● Champion adherence to established processes, both within your role and among stakeholders, to maximise campaign efficiency and operational excellence.
  • ● Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.
  • ● Collaborate with data analytics and data engineers to ensure a data driven approach to your work.
  • ● Utilise A/B testing methodologies to optimise campaign performance, leveraging your technical and analytic proficiency.
  • ● Own and report on the development of your KPI's.
  • ● Collaborate closely with the CRM team and seasoned CRM managers to conceptualise and plan new strategic campaigns that align with the company's overarching goals.
  • ● Lead the implementation of these strategic initiatives, leveraging your strategic insights and operational expertise to drive success.
  • ● Apply data-driven insights and your understanding of customer segments to ensure targeted messaging and the achievement of strategic objectives.

Requirements

  • ● Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
  • ● 3+ years of experience in CRM roles
  • ● Proven track record in CRM campaign execution and optimisation at a senior level.
  • ● Strong technical skills, including HTML, SQL and A/B testing, to ensure operational excellence.
  • ● Proficiency in CRM tools to drive effective campaigns. Braze experience is a strong plus.
  • ● Data-driven mindset with the ability to analyse and interpret campaign performance data.
  • ● Excellent communication and collaboration skills to lead cross-functional teams effectively.
  • ● Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.
  • ● Experience with reactivation programs is a strong plus.

Benefits

  • ● Accelerate your career growth by joining one of Europe's most talked about disruptors.
  • ● Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation.