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Specialist - Salesforce Marketing CloudBirlasoft Limited · Noida, Uttar Pradesh, India
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Birlasoft Limited

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Specialist - Salesforce Marketing Cloud

🗓️ Posted 2026-10-05 Noida, Uttar Pradesh, India Full-time On-site ICT
💰 Salary Not shared 📊 Market ₹60,000–₹120,000/mo

About the Company

Navigating Change. Powering Progress. Reimagining the Future with Birlasoft Birlasoft, a powerhouse where domain expertise, enterprise solutions, and digital technologies converge to redefine business processes. We take pride in our consultative and design thinking approach, driving societal progress by enabling our customers to run businesses with unmatched efficiency and innovation. As part of the CKA Birla Group, a multibillion-dollar enterprise, we boast a 12,000+ professional team committed to upholding the Group's 170-year legacy. Our core values prioritize Diversity, Equity, and Inclusion (DEI) initiatives, along with Corporate Social Responsibility (CSR) activities, demonstrating our dedication to building inclusive and sustainable communities. Join us in shaping a future where technology seamlessly aligns with purpose. For further information, visit www.birlasoft.com IT Services and IT Consulting Specialties: Enterprise Application Services, Application Development and Migration, Quality Assurance and Testing Services, ERP and CRM Services, Mobility Services, Advanced Analytics Services, Cloud Services, Content Management Solutions, Integrated Management Services, Testing as a Service, Infastructure Management, Digital Technologies, BFSI, Manufacturing, Energy & Utilities, Life Sciences, Digital Transformation, Cloud Transformation, Artificial Intelligence

Responsibilities

  • ● Area(s) of responsibility
  • ● Empowered By InnovationBirlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company's consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group's 170-year heritage of building sustainable communities.
  • ● Job Title: Salesforce Marketing CloudExperience: 4-8 yearsLocation: Bengaluru / Pune / Noida / Hyderabad / Chennai / MumbaiShift: Afternoon
  • ● Role OverviewWe are looking for a skilled Salesforce Marketing Cloud Developer/Consultant to design, build, and optimize personalized, multi-channel customer journeys. The role involves translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions while ensuring data quality, platform governance, campaign performance, and compliance with privacy and communication standards.Key Responsibilities
  • ● Design, configure, and execute campaigns using Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Contact Builder.
  • ● Develop responsive and personalized email templates using HTML, CSS, AMPscript, and Server-Side JavaScript.
  • ● Build automated customer journeys, triggered communications, segmentation logic, and data-driven personalization.
  • ● Create and maintain data extensions, SQL queries, imports, extracts, filters, and scheduled automations.
  • ● Integrate Salesforce Marketing Cloud with Salesforce CRM and third-party platforms using Marketing Cloud Connect, APIs, SFTP, and other integration mechanisms.
  • ● Translate business requirements into solution designs, technical specifications, effort estimates, and implementation plans.
  • ● Conduct campaign testing, quality assurance, deployment, monitoring, troubleshooting, and performance optimization.
  • ● Monitor deliverability, engagement, bounce rates, subscriber status, and campaign performance; recommend improvements based on insights.
  • ● Maintain consent, preference, suppression, and unsubscribe processes in line with organizational policies and applicable data privacy requirements.
  • ● Support platform administration, user access, business-unit configuration, naming standards, documentation, and release management.
  • ● Collaborate with marketing, CRM, analytics, data, architecture, and business teams to deliver high-quality solutions.
  • ● Provide production support, resolve incidents, perform root-cause analysis, and share knowledge with team members.Required Skills and Experience
  • ● Hands-on experience implementing and supporting Salesforce Marketing Cloud solutions.
  • ● Strong working knowledge of Journey Builder, Email Studio, Automation Studio, Contact Builder, and Content Builder.
  • ● Proficiency in AMPscript, SQL, HTML, and CSS; working knowledge of JavaScript or Server-Side JavaScript is desirable.
  • ● Understanding of REST and SOAP APIs, SFTP-based integrations, and Marketing Cloud Connect.