HC Digital Performance Marketing & Retail Media Specialist

About the Company

Responsibilities

• ● Own and execute the full-funnel digital commerce and performance marketing strategy for the Home Care category, designing an end-to-end consumer journey and managing always-on activities to deliver business and channel growth.
• ● Partner closely with Marketing, E-commerce, Customer Development, Media, Analytics and agency teams to build and execute integrated full-funnel plans across campaigns, promotions and on/off-platform communications.
• ● Own the Home Care D-Commerce marketing budget and ensure effective investment allocation to maximize business impact.
• ● Lead performance marketing, retail media and social commerce activities, continuously improving business KPIs such as ROAS, ROI, CPM, CPC and incremental sales through data-driven optimization.
• ● Lead shopper marketing activities and collaborate with e-retailers to maximize commercial performance. Own platform SEO, SEM and PSO excellence across key digital touchpoints.
• ● Drive digital content excellence by partnering with internal creative teams and agencies to deliver high-performing assets through continuous testing, optimization and best practices.
• ● Act as the digital and performance marketing expert within the D-Commerce squad by identifying growth opportunities, driving experimentation, scaling innovations and ensuring media efficiency through effective data utilization.
• ● Build strong governance across projects by setting clear priorities, ensuring flawless execution and aligning stakeholders to deliver business objectives.
• ● Use data, reporting and analytics to generate actionable insights, create custom reporting when needed, and partner with Data & Analytics teams to continuously improve measurement capabilities.
• ● Drive capability building by sharing best practices, delivering upskilling sessions and increasing digital and performance marketing knowledge across marketing and commerce teams. REQUIRED QUALIFICATIONS
• ● Strong analytical and commercial mindset, with proven ability to translate consumer, shopper and performance data into actionable business insights.
• ● Strong stakeholder management and cross-functional collaboration skills, with experience working across marketing, media, eCommerce/commercial teams, analytics and agency partners.
• ● Proven project management, prioritization and execution capabilities, with a strong bias for action and ability to deliver in a fast-paced environment. Excellent communication and presentation skills, with the ability to influence and engage senior stakeholders.
• ● 3-5 years of relevant experience in digital commerce, performance marketing, retail media and/or shopper marketing, with a strong understanding of how these areas drive business growth. PREFERRED QUALIFICATIONS
• ● Good understanding of the ad tech, retail media and measurement ecosystem , including performance and effectiveness measurement solutions.
• ● Experience leveraging consumer and shopper insights to identify growth opportunities and drive measurable business value.
• ● Passion for digital, social and commerce , with a continuous learning mindset and willingness to build capabilities and share best practices across teams.