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B&W Customer Strategy & Planning (CSP) Lead - JapanUnilever · Tokyo, Japan
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B&W Customer Strategy & Planning (CSP) Lead - Japan

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-10-01 Tokyo, Japan Hybrid Consulting Strategy
💰 Salary Not shared 📊 Market 1,200,000 GBP–1,800,000 GBP/mo

About the Company

A better business. A better world. A better you. Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment Consumer Goods Specialties: Consumer Goods, Food, Home Care, Personal Care, Refreshments, Marketing & Advertising, Retail, Purpose, FMCG, Digital, Ice Cream, Nutrition, Sustainability, Beauty & Wellbeing, Innovation, Careers

About the Role

Japan is one of the world's most sophisticated and competitive beauty markets, with rapidly evolving shopper behavior, fragmented retail channels, growing eCommerce influence, and increasing expectations around personalization and innovation. The Japan CSP Lead is responsible for shaping the commercial growth agenda by connecting consumer, shopper, customer, and channel insights to winning execution. This role serves as the strategic bridge between Demand Creation (Marketing), Customer Business Development (CBD), Finance, and Supply Chain to unlock sustainable and profitable growth. The successful candidate will combine strategic thinking with strong executional excellence, ensuring category opportunities are translated into impactful customer plans, perfect launches, effective revenue growth management, and superior in-market execution.

Responsibilities

  • ● Commercial Strategy Leadership
  • ● Lead the development of category and channel growth strategies for the Japan market, owning P&L of B&W Japan.
  • ● Convert Integrated Business Planning (IBP) priorities into actionable 12-Quarter Plans and annual commercial strategies.
  • ● Shape portfolio, pricing, promotion, assortment, and distribution strategies to maximize growth and profitability.
  • ● Drive strategic decision-making through market, consumer, shopper, and customer insights.
  • ● Revenue Growth Management (RGM/NRM)
  • ● Own the Japan Net Revenue Management agenda.
  • ● Develop pricing architecture and promotional effectiveness strategies.
  • ● Identify opportunities to improve mix, margin, and trade investment productivity.
  • ● Partner closely with Finance and CBD to drive profitable growth.
  • ● Customer & Channel Planning
  • ● Design differentiated channel strategies across Drug, GMS, CVS, eCommerce, Specialty Retail, and Emerging Channels.
  • ● Lead Joint Business Planning (JBP) processes with strategic customers.
  • ● Ensure category opportunities are converted into customer-specific growth plans.
  • ● Strengthen customer engagement through data-driven insights and category leadership.
  • ● Shopper Marketing Excellence
  • ● Lead the shopper marketing agenda across all channels.
  • ● Deliver best-in-class customer activation plans that win at the point of purchase.
  • ● Drive perfect launch and perfect store execution.
  • ● Leverage retail media and digital commerce opportunities to maximize conversion.
Credential Requirements for United Kingdom
🔴

SRA Solicitors Qualifying Examination (SQE)

Solicitors Regulation Authority

Must have to work
Cost: GBP 4,000–8,000 Timeline: 1–2 years
🔴

ICAEW ACA or ACCA Qualification

ICAEW / ACCA

Must have to work
Cost: GBP 2,000–5,000 Timeline: 3–5 years

For audit roles only