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Pond's Content SpecialistUnilever · Tangerang, Indonesia
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Unilever

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Pond's Content Specialist

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-08-13 Tangerang, Indonesia Hybrid Advertising Arts Media
💰 Salary Not shared 📊 Market 8,000,000 GBP–15,000,000 GBP/mo

About the Company

Join us as Pond's Content Specialist Location: Grha Unilever Terms & Conditions: Full-time About Unilever With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future. Main Responsibilities Lead the development of engaging Pond's Social Contents that connect with the target audience - delivering Content Volume, Variety, and Velocity to drive competitiveness. Lead Pond's Social Contents' Quality acceleration, to drive brand Desirability at scale across Brand Say, Brand Sell, Others Say and Others Sell. Lead the planning and execution of Pond's D-Comm activations, operational excellence, and promo - drive seamless transition from Social Awareness to Digital sales Conversion. Collaborate with Pond's Experience Lead to integr

Requirements

  • ● Proven Digital Marketing: Typically, 3+ years of experience directly conceiving, planning, and executing brand activations - much preferred with a digital-first approach.
  • ● Track Record in Beauty (preferred): Experience within the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
  • ● Digital Marketing Exposure: Familiarity with digital marketing channels, tactics, and their role in amplifying brand social activations.
  • ● Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
  • ● Data Analysis Skills: Comfort using data to track activation performance, measure ROI, and inform future strategies.
  • ● Brand Strategy & Vision:
  • ● Brand Understanding: Deep understanding of brand identity, values, and how contents can effectively translate and reinforce them to consumers.
  • ● Strategic Alignment: Ability to align activations with overall brand goals and marketing objectives, ensuring consistency in messaging and brand expression.
  • ● Digital Marketing Expertise:
  • ● Creative Concept Development: Generating innovative and engaging brand content that aligns with brand objectives, target audience, and budget.
  • ● Social Activation Planning & Execution: Strong organizational skill to plan, manage, and execute brand's online activations (e.g., Social Campaign, Content AON, etc).
  • ● D-Comm Proficiency:
  • ● Digital Shopper Journey Mapping: Analyzing and optimizing the customer journey in digital touchpoints (TikTok, Shopee, Social Commerce, etc).
  • ● Digital Retail Understanding : Knowledge of 7OA, Digital Retail Media, Affiliates, Livestream, etc.
  • ● Project & Budget Management:
  • ● Project Management: Strong organizational skills to manage multiple activations, budgets, timelines, and stakeholders (internal teams, agencies, vendors).
  • ● Budget Management: Experience managing budgets, negotiating with vendors, and optimizing spending for maximum impact.
  • ● Beauty Consumer & Trend Insight:
  • ● Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
  • ● Beauty Consumer Insight: Deep understanding of beauty shoppers' motivations, behaviors, and preferences. This includes the ability to tailor contents that resonate with the target audience and drive desired actions.