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Customer Marketing Manager, Foodservice
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Marketing Communications
💰 Salary Not shared
📊 Market 4,500 GBP–6,500 GBP/mo (54,000 GBP–78,000 GBP/yr)
About the Company
Unilever is looking for an Operator Marketing Manager for Care&Cure, Canteens & Home Meal Replacements Reports to : Marketing Lead Benelux Location : Hofplein 19, Rotterdam, the Netherlands Local employment conditions apply, full-time ABOUT UNILEVER FOOD SOLUTIONS Unilever Food Solutions is the 2nd largest Business Unit of Unilever, one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs 4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do. We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide. We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep
About the Role
As Marketing Manager Care&Cure, Canteens and HMR you own and deliver the growth agenda for three operator groups. You lead the Operator Conversion Team (OCT) - a multi-disciplinary team with the aim to jointly deliver the growth targets. You do this in close collaboration with colleagues in trade & digital marketing, customer development and with our own chefs. Your mission is to develop and execute omnichannel campaigns with valuable content and experiences tailored to the segments. You will be on top of the trends. You understand the challenges they face in serving their guests. You know their top dishes. The ultimate goal is to engage our customers with the right content and make them more loyal towards our amazing product portfolio. You will be working with power brands like Knorr Professional and Hellmann's. Every day is different and you are in the driver's seat - that's what makes this role so unique and challenging MAIN RESPONSIBILITIES Lead the multi-disciplinary OCT to develop an ambitious Integrated Business Plan (IBP) for each segment (Care&Cure, Canteens and HMR) Develop and execute end-to-end omnichannel campaigns to deliver the jobs to be done as set out in IBP Build and manage partner ecosystems (Chef Ambassadors, Federations, Agencies, suppliers) to increase reach, penetration as well as build UFS brand awareness and credibility Develop and execute customer-focused activities for large chain customers to drive engagement and growth
Requirements
- ● Passion for foodservice and a "foodie" mindset
- ● years experience in marketing roles, ideally in Foodservice
- ● Proven expertise in customer-centric sales funnels, agency management, and content creation
- ● Strong digital marketing skills: lead generation, SEO, conversion optimization
- ● Data-driven: proficient in PowerBI & Adobe Analytics, able to translate insights into action
- ● Strong presentation and communication skills
- ● Fluency in Dutch and English is a must
- ● COMPETENCIES
- ● Entrepreneurial and ambitious: always raising the bar
- ● Creative and analytical thinker
- ● Collaborative team player and effective project manager
- ● Strong stakeholder management
- ● Independent operator with strong priority setting skills and adaptability
- ● Problem-solving mindset
- ● Opportunity to shape the future of foodservice in a dynamic environment
- ● Work with leading brands and passionate colleagues
- ● Culture of learning, growth, and impact
- ● WHAT IS IN IT FOR YOU
- ● Unilever is the place where you can be yourself and bring your purpose to life with the work that you do - creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits
- ● Attractive total remuneration package: excellent company pension, bonus, share scheme
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