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Territory Sales Officer
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Sales
💰 Salary Not shared
📊 Market 2,500 GBP–3,750 GBP/mo (30,000 GBP–45,000 GBP/yr)
About the Company
Job Description Position: Territory Sales Officer (TSO) Business Unit: Unilever Food Solutions (UFS) Function: Sales Location: Territory Based Reporting To: Area Sales Manager / Regional Sales Manager Purpose of the Role Drive profitable sales growth for Unilever Food Solutions within the assigned territory by managing distributors, developing HoReCa customers (Hotels, Restaurants, Caterers, Cafés, QSRs, Institutions), ensuring availability of UFS products, executing category growth initiatives, and delivering primary and secondary sales objectives.
Responsibilities
- ● Sales Delivery & Business Growth
- ● Achieve monthly, quarterly, and annual sales targets.
- ● Deliver primary sales through distributors and secondary sales through customer conversions and repeat purchases.
- ● Drive growth across strategic UFS categories such as Seasonings, Sauces, Dressings, Soups, Desserts, and Culinary Solutions.
- ● Increase market share and numeric distribution within the assigned territory.
- ● Ensure effective execution of sales plans and promotional programs.
- ● Distributor Management
- ● Appoint, manage, and develop distributors in line with company guidelines.
- ● Drive distributor capability and profitability.
- ● Monitor distributor stock levels, inventory norms, and replenishment cycles.
- ● Conduct monthly distributor reviews to improve business performance.
- ● Track distributor ROI, sales productivity, and service levels.
- ● Primary Sales Management
- ● Achieve monthly primary sales targets by driving replenishment orders from distributors.
- ● Monitor stock health, inventory ageing, and availability of key SKUs.
- ● Ensure optimum stock days and minimize out-of-stock situations.
- ● Forecast demand and align with supply chain teams for seamless product availability.
- ● Track purchase trends and maintain sales momentum throughout the month.
- ● Secondary Sales & Customer Development
- ● Build and expand business with Hotels, Restaurants, Caterers, QSRs, Cafés, Cloud Kitchens, and Institutional customers.
Requirements
- ● Graduate in any discipline.
- ● MBA preferred.
- ● to 6 years of sales experience in FMCG, Food Service, HoReCa, Institutional Sales, or Hospitality Sales.
- ● Exposure to Hotels, Restaurants, Catering, and QSR business preferred.
- ● Required Competencies:
- ● HoReCa Sales
- ● Distributor Management
- ● Key Account Management
- ● Negotiation Skills
- ● Concept Selling
- ● Category Management
- ● Sales Planning & Forecasting
- ● Business Analytics
- ● Customer Centricity
- ● Ownership & Accountability
- ● Results Orientation
- ● Relationship Building
- ● Problem Solving
- ● Execution Excellence
- ● Team Collaboration
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