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Senior Brand Experience ManagerUnilever · Prague, Czechia
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Unilever

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Senior Brand Experience Manager

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-08-19 Prague, Czechia Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 65,000 GBP–95,000 GBP/mo

About the Company

A better business. A better world. A better you. Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment Consumer Goods Specialties: Consumer Goods, Food, Home Care, Personal Care, Refreshments, Marketing & Advertising, Retail, Purpose, FMCG, Digital, Ice Cream, Nutrition, Sustainability, Beauty & Wellbeing, Innovation, Careers

Responsibilities

  • ● JOB PURPOSE This role exists to turn consumer insight into brand growth. This is not just another brand role. This is an opportunity to take the lead on Hellmann's , the biggest local Foods brand in Czech Republic and Slovakia , and shape how one of the most loved food brands grows , connects with consumers and wins in market . Hellmann's is a brand with scale , strong equity and huge cultural relevance . From everyday meals to grilling moments , sandwiches , potato salads and social food occasions , Hellmann's has the power to influence how people eat , cook and enjoy food . We are looking for a marketer who can turn that potential into bold brand growth . As Senior Brand Experience Manager for Hellmann's CZ/SK , you will be the local brand owner and consumer champion . You will translate consumer insight into powerful brand strategy , impactful communication , superior innovation and brilliant market execution . You will work across functions , agencies and markets to make sure Hellmann's stays locally relevant , commercially strong and creatively exciting . If you love building brands with real impact , connecting strategy with action , and turning consumer understanding into growth , this role is for you .
  • ● You'll be part of a team that believes in doing work that matters - for people and the planet. Because here, we don't just hire for jobs. We invite you to be part of something bigger. KEY RESPONSIBILITIES
  • ● Co-create and execute brand strategies through the Integrated Business Planning (IBP) process, ensuring local consumer insights are effectively translated into communication and portfolio priorities.
  • ● Lead consumer and market research initiatives to identify growth opportunities, strengthen brand relevance, and support category development.
  • ● Manage and deliver cross-functional and cross-country projects, ensuring alignment of stakeholders and successful execution.
  • ● Develop and deploy compelling brand campaigns in partnership with designated marketing and communication teams, driving consumer engagement and brand equity.
  • ● Contribute to the development and evolution of brand identity, including visual identity, tone of voice, creative assets, and brand guidelines.
  • ● Lead innovation concept development and support the creation of new products that address local consumer and shopper needs.
  • ● Drive communication concept development, ensuring strong alignment with the overall brand strategy and business objectives .
  • ● Build deep consumer and category understanding through analysis of market, customer, and competitive data, translating findings into actionable recommendations.
  • ● Monitor competitor activities, market trends, and product launches, responding proactively to opportunities and challenges.
  • ● Manage the local brand portfolio and contribute insights to innovation business cases and portfolio roadmap development. REQUIRED QUALIFICATIONS
  • ● Minimum 5 years of experience in marketing, preferably within FMCG or a consumer-focused environment.
  • ● Proven experience leading innovation projects, campaign execution, communication adaptation, and packaging design implementation.
  • ● Strong project management skills with the ability to work independently, manage multiple priorities, and drive results proactively.
  • ● Solid commercial acumen with the ability to understand P&L performance and manage marketing budgets effectively.
  • ● Excellent agency management and briefing skills, including experience collaborating with creative, research, and media agencies and evaluating creative assets. PREFERRED QUALIFICATIONS
  • ● Experience working in regional or international marketing environments with cross-market collaboration.
  • ● Strong analytical skills with experience leveraging consumer , shopper , and market insights to support strategic decision-making.
  • ● Demonstrated ability to build effective relationships across cross-functional teams and influence stakeholders at multiple levels.