Head of Media, eCommerce & Marketing Capabilities

About the Company

About the Role

Responsibilities

• ● Integrated Media Strategy
• ● Own end-to-end paid media strategy across the U.S. Beauty portfolio.
• ● Allocate investment across channels and brands to maximize incremental growth.
• ● Lead annual media planning, investment governance and performance management.
• ● Ensure media strategy supports both long-term brand equity and short-term commercial objectives.
• ● Retail Media & Commerce Acceleration
• ● Lead retail media strategy across key customers including Amazon, Walmart, Target and other retail partners.
• ● Drive full-funnel media approaches that connect off-platform demand generation with retailer conversion.
• ● Partner with eCommerce teams to improve digital shelf performance, incrementality and ROAS.
• ● Shape investment strategies that integrate commerce, media and shopper marketing.
• ● Marketing Effectiveness & Performance Diagnostics
• ● Own marketing measurement ecosystem including MMM, attribution, incrementality testing, brand lift and campaign analytics.
• ● Translate complex diagnostics into clear commercial recommendations for senior leadership.
• ● Establish consistent performance frameworks and KPIs across brands.
• ● Drive continuous optimization of media investment effectiveness.
• ● AI & Marketing Transformation
• ● Lead adoption of AI-enabled marketing capabilities across the organization.
• ● Identify opportunities to automate workflows, accelerate insight generation and improve decision quality.
• ● Sponsor development of internal AI solutions that improve marketing productivity and competitive advantage.
• ● Partner with technology teams to evolve marketing operating models for an AI-first future.

Benefits

• ● Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents
• ● At Unilever, inclusion is at the heart of everything we do . We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
• ● Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
• ● For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
• ● Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
• ● If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected] . Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.