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Associate Director, Channel Strategy Planning & Operations Cooking Aids & Mini Meals US
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Marketing Communications
💰 Salary Not shared
📊 Market 10,000 GBP–15,000 GBP/mo (120,000 GBP–180,000 GBP/yr)
About the Company
Unilever is a company with a Foods Business Unit that includes the Cooking Aids & Meal Makers business, and has a global and diverse culture.
About the Role
The Associate Director, Category Strategy & Planning - Cooking Aids & Mini Meals will serve as the voice of the customer and shopper within the cross functional Cooking Aids & Mini Meals leadership team, ensuring channel and customer insights are embedded into short and long term brand and customer commercial plans that align with retailer strategies and deliver profitable growth for both Unilever and its customers.
Responsibilities
- ● Lead profitable growth for the U.S. CA&MM business, bringing an entrepreneurial, challenger mindset to ignite competitive performance and accelerate category momentum.
- ● Translate data into insight and insight into action by developing and executing robust commercial plans aligned to the Category Growth Strategy and key Category Value Drivers.
- ● Lead delivery of the out-year plan into the annual release of the TCT Materials and annual Foods Summit to launch the next year planning cycle with customers.
- ● Own channel and customer financial delivery, including development of annual growth targets, trade investment budgets, and forecasts that ladder directly to the CA&MM P&L and deliver both top and bottom line KPIs.
- ● Set and deploy channel strategy for the category, ensuring holistic, disciplined customer investment across channels and customers to drive sustainable, profitable growth.
- ● Lead deep dive commercial analytics to research and sculpt an approach to address business opportunities such as distribution gaps, in-market execution, competitive dynamics.
- ● Partner with Net Revenue Management/RGM to deliver optimal pricing/PPA and to optimize promotional effectiveness, delivering stronger ROI and enhancements to in-market execution.
- ● Serve as the voice of the customer, channel, and shopper within IBP and JBP processes, while also representing category and brand priorities externally with top strategic customers and internally with Business Development and Category Development Sales teams.
- ● Partner closely with field sales and cross functional teams to ensure flawless execution that delivers category growth and meets U.S. Cooking Aids & Mini Meals total P&L growth targets.
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