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Key Account Assistant Manager - Long Chau & New Channels
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Sales
💰 Salary Not shared
📊 Market 25,000,000 GBP–45,000,000 GBP/mo (300,000,000 GBP–540,000,000 GBP/yr)
About the Company
JOB PURPOSE The Key Account Assistant Manager (KA AM) is responsible for developing and executing joint business plans with assigned customers. This role plays a critical part in delivering turnover targets, managing category P&L, and fostering strong cross-functional collaboration to accelerate mutual business growth.
Responsibilities
- ● Customer Strategy & Business Planning
- ● Manage the full customer P&L by category, including annual budget planning and financial counterpart management.
- ● Build and nurture strategic partnerships with key customers.
- ● Lead the development and execution of Joint Business Plans (JBP) in alignment with Unilever's global standards.
- ● Create Target Group Management strategies to support growth in existing categories.
- ● Develop market expansion plans for emerging customer groups, partnering closely with Customer Marketing.
- ● Co develop and implement Cell Approach plans with Category Managers and Business Unit Directors.
- ● Build promotional strategies with clear objectives to drive incremental sales and support OPSO initiatives.
- ● Collaborate with CSP Managers for category insights and with Customer Marketing for customer/channel strategies.
- ● Develop in store communication initiatives tailored to channel and customer needs.
- ● Generate channel and customer insights, including store layout, shopper traffic, and conversion opportunities.
- ● Oversee in store visibility and highlight display programs (execution handled by Field Operations).
- ● Lead the planning and guidance for customer engagement events.
- ● Set clear performance objectives and deliverables for the Field Operation Team.
- ● Ensure timely execution of customer audits and compliance requirements.
- ● Negotiation & Customer Performance Management
- ● Lead negotiations with customers on trade terms, trade funding, and joint business commitments in alignment with Unilever's strategic priorities.
- ● Manage overall trade investment levels and ensure optimal allocation across customer activities.
- ● Monitor customer performance through key metrics such as customer contribution, category share, and profitability.
- ● Implement corrective action plans where necessary to safeguard business objectives.
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