Key Account Assistant Manager - Long Chau & New ChannelsUnilever · Ho Chi Minh City, Vietnam
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Key Account Assistant Manager - Long Chau & New Channels

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🗓️ Posted 2026-08-21 Ho Chi Minh City, Vietnam Hybrid Sales
💰 Salary Not shared 📊 Market 25,000,000 GBP–45,000,000 GBP/mo

About the Company

JOB PURPOSE The Key Account Assistant Manager (KA AM) is responsible for developing and executing joint business plans with assigned customers. This role plays a critical part in delivering turnover targets, managing category P&L, and fostering strong cross-functional collaboration to accelerate mutual business growth.

Responsibilities

  • ● Customer Strategy & Business Planning
  • ● Manage the full customer P&L by category, including annual budget planning and financial counterpart management.
  • ● Build and nurture strategic partnerships with key customers.
  • ● Lead the development and execution of Joint Business Plans (JBP) in alignment with Unilever's global standards.
  • ● Create Target Group Management strategies to support growth in existing categories.
  • ● Develop market expansion plans for emerging customer groups, partnering closely with Customer Marketing.
  • ● Co develop and implement Cell Approach plans with Category Managers and Business Unit Directors.
  • ● Build promotional strategies with clear objectives to drive incremental sales and support OPSO initiatives.
  • ● Collaborate with CSP Managers for category insights and with Customer Marketing for customer/channel strategies.
  • ● Develop in store communication initiatives tailored to channel and customer needs.
  • ● Generate channel and customer insights, including store layout, shopper traffic, and conversion opportunities.
  • ● Oversee in store visibility and highlight display programs (execution handled by Field Operations).
  • ● Lead the planning and guidance for customer engagement events.
  • ● Set clear performance objectives and deliverables for the Field Operation Team.
  • ● Ensure timely execution of customer audits and compliance requirements.
  • ● Negotiation & Customer Performance Management
  • ● Lead negotiations with customers on trade terms, trade funding, and joint business commitments in alignment with Unilever's strategic priorities.
  • ● Manage overall trade investment levels and ensure optimal allocation across customer activities.
  • ● Monitor customer performance through key metrics such as customer contribution, category share, and profitability.
  • ● Implement corrective action plans where necessary to safeguard business objectives.