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BW Influencer Marketing LeadUnilever · Ho Chi Minh City, Vietnam
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Unilever

company page ↗ Visa Sponsoring Company

BW Influencer Marketing Lead

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-09-09 Ho Chi Minh City, Vietnam Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 45,000,000 GBP–80,000,000 GBP/mo

About the Company

A better business. A better world. A better you. Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment Consumer Goods Specialties: Consumer Goods, Food, Home Care, Personal Care, Refreshments, Marketing & Advertising, Retail, Purpose, FMCG, Digital, Ice Cream, Nutrition, Sustainability, Beauty & Wellbeing, Innovation, Careers

Responsibilities

  • ● About Unilever
  • ● Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.
  • ● What Will Your Main Responsibilities Be:
  • ● Drive Influencer Marketing Expertise in their respective Vietnam Market, in coordination with Others Say lead.
  • ● Build each Local Brand's Others Say plan, including budgets, VIT calculator, etc.
  • ● Building the brand network of allies: agencies, influencers, editors, etc.
  • ● Manage local agency partners and coordinate with Brand teams.
  • ● Help create bespoke content with influencers based on design teams' guidance for their campaigns.
  • ● Manage local PR & Influencer budgets inclusive of agency budgets, paid media dedicated to Others Say.
  • ● Tracking brand local performance.
  • ● Manage Influencer and PR Agencies and is accountable in ensuring they adapt Unilever best practices.
  • ● Strategically inputs on Influencer campaign briefs and realigns them to the B&W Influencer Marketing Strategy
  • ● Sees Influencer selection and execution with the agencies.
  • ● Drives Influencer Marketing measurement & assessment.
  • ● Experiences & Qualifications
  • ● WHAT YOU WILL NEED TO SUCCEED
  • ● Bachelor's degree holder
  • ● years KOL management experience in an FMCG environment
  • ● Expertise with the most current tools and trends in influencer identification and social media, and a track record of strategic deployment of digital tactics and larger plans
  • ● Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously.