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Home Care Brand Manager UNICA
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Marketing Communications
💰 Salary Not shared
📊 Market 600,000 GBP–1,000,000 GBP/mo (7,200,000 GBP–12,000,000 GBP/yr)
About the Company
Unilever is currently hiring for HC Brand Manager UNICA Function: Marketing Reports to: Home & Hygiene Marketing Director - TU Scope: UNICA Location: Almaty Office Terms & Conditions: Full Time ABOUT UNILEVER With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people - we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future. JOB PURPOSE Unilever Home Care business has a long-standing operational footprint in Central Asia & Caucasus (UNICA) markets headquartered in Almaty, Kazakhstan; operating in a sizeable category holding a significant growth. This is a rare opportunity to be part of an amazing cross functional team that is crafting the future of this iconic brand. We've been working hard on the evolution of our brand, creating, and landing a new equity and pipeline of renovations & innov
Responsibilities
- ● unication plans. Additionally, you will need to manage the existing launches / relaunches and execute the campaign within timelines. You will play an integral role in crafting & executing new brand restages. Managing the budget, ensuring timely launches and driving campaigns are key parts of this role.
- ● Brand & Portfolio Strategy :
- ● Manage Home Care brand P&L, achieving market share, turnover, and profitability goals.
- ● Analyze data and trends to guide brand activities for 2026 and beyond.
- ● Oversee integrated brand planning using consumer, shopper, financial, and competitive insights across the 6Ps.
- ● Create multi-year strategies for growth, including new portfolio innovations and renovations.
- ● Develop briefs and communication plans to deliver engaging brand experiences via optimal media channels.
- ● Define clear JTBDs and contribute to annual target planning.
- ● Collaborate with Shopper Marketing, Performance Marketing, and DMC to align customer and media strategies.
- ● Win with Customers & Channels
- ● Develop strong go to market plans that grow customers' categories and enable disproportionate wins.
- ● Optimize pack price architecture and portfolio mix across channels to drive profitable growth.
- ● Lead marketing workstream in customer JBPs and represent Home Care brands.
- ● WHAT YOU WILL NEED TO SUCCEED
- ● Experiences & Skills
- ● Minimum 6-8 years of experience in Brand Marketing, Home Care category know-how is a plus.
- ● A passion for strategic thinking & work Proven ability to create and lead brand & portfolio strategy through the organization in close partnership with cross-functional teams.
- ● Highly capable innovator & passion for brand crafting Proven ability to lead and manage innovation through the organization in close partnership with cross-functional teams.
- ● Commercial acumen Able to ensure commercial viability of innovations and mixes.
- ● Action-oriented Proactive self-starter who is constantly looking to drive the right actions at the right time to deliver great results.
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