arrow_back Back to Dashboard search Browse Jobs
Telstra logo

Telstra

✓ Verified Sponsor

Senior Marketing Audience Specialist

🗓️ Posted 2026-09-04 Australia (Flexible) Hybrid Marketing Communications

Company shared salary

NA

Market rate

A$7,500–A$10,833/mo (A$90,000–A$129,996/yr)

Based on similar roles (title + domain + location).

About the Company

Employment Type Permanent Closing Date 18 Sept 2026 11:59pm Job Title Senior Marketing Audience Specialist Job Summary Job Description Role Purpose The Senior Marketing Audience Specialist is responsible for defining and governing audience segmentation strategies across the customer lifecycle to ensure marketing communications reach the right customers, through the right channels, at the right time. Leveraging customer data, behavioural insights, and experimentation, the role develops audience frameworks and targeting approaches that optimise customer engagement, experience, and commercial outcomes across channels including email, SMS, RCS, push notifications, paid media, and direct mail.

Responsibilities

  • ● Develop and maintain audience segmentation strategies aligned to business objectives, customer needs, and lifecycle stages.
  • ● Define audience frameworks, targeting rules, contact strategies, and eligibility criteria across marketing and customer communications.
  • ● Partner with stakeholders across Marketing, Digital, Data, Analytics, Product, and Customer teams to translate business objectives into audience strategies.
  • ● Design and oversee test-and-learn programs to determine the most effective channel mix, communication cadence, and audience approach.
  • ● Analyse customer behaviour, preferences, and engagement trends to identify opportunities for improved targeting and personalisation.
  • ● Provide strategic recommendations on audience selection, prioritisation, suppression, and channel optimisation.
  • ● Ensure audience strategies balance customer experience, regulatory requirements, and commercial outcomes.
  • ● Build and manage audience definitions within marketing automation platforms or customer data platforms (CDP) and ensure audience integrity and governance.
  • ● Monitor audience performance and provide insights to continuously improve engagement, conversion, retention, and customer value.
  • ● Support the evolution of customer data and marketing technology capabilities to enable more advanced segmentation and targeting.
  • ● Key Skills & Experience
  • ● Graduate Degree - Marketing, Commerce, or equivalent
  • ● At least 5 years' experience working in data-driven marketing
  • ● Ability to build and manage audiences in marketing automation, customer engagement, or customer data platforms (e.g. Salesforce Marketing Cloud, Braze, Tealium, Data360 or similar)
  • ● Strong understanding of customer segmentation, targeting, and lifecycle marketing principles.
  • ● Analytical mindset with the ability to interpret performance data and generate actionable recommendations.
  • ● Ability to influence and collaborate with stakeholders across marketing, digital, data, and technology teams.
  • ● Strong communication and strategic thinking skills with a customer-centric approach.
  • ● Success Measures
  • ● Effective use of experimentation to inform audience and channel decision-making.