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Customer Strategy Analyst - Santander InsuranceSantander · Madrid
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Customer Strategy Analyst - Santander Insurance

🗓️ Posted 2026-09-23 Madrid Hybrid Consulting Strategy
💰 Salary Not shared 📊 Market 2,200 EUR–3,200 EUR/mo

About the Company

race a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present. THE DIFFERENCE YOU MAKE Santander Insurance is looking for a Customer Strategy Analyst based out of Madrid .

About the Role

s to support value creation and strategic decision-making. Reporting to the Customer 360 & AI Director within the Customer Strategy & AI team. As a customer strategy analyst your mission will be to build and maintain a robust and scalable analytical framework to monitor, understand and drive customer strategy performance across global and local markets. The role will support data-driven decision making by providing actionable insights on key customer KPIs, identifying performance drivers, and assessing the business impact of strategic initiatives. We're shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for: 1. Customer Analytics Framework Develop and maintain a robust analytical environment to monitor customer performance across geographies, ensuring consistency between global and local views. Define and standardize KPIs, metrics and analytical methodologies to ensure comparability and alignment across countries. Design and enhance reporting tools and dashboards to provide clear visibility on customer performance. 2. KPI Monitoring & Performance Tracking Track and analyze the evolution of key customer KPIs, including: Customer lifetime Value Net Promoter Score (NPS) Customer churn Customer base evolution Product holding (e.g., insurance policies per customer) Identify trends, deviations vs. targets and early warning signal

Requirements

  • ● Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We're enabling teams to go beyond by valuing who they are and empowering what they bring.
  • ● The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • ● Professional Experience
  • ● At least 5 years of professional experience in the insurance industry, preferably in roles related to analytics and performance tracking.
  • ● Proven experience in data analysis, KPI monitoring and business performance management.
  • ● Artificial intelligence application on task and process automation, data analytics and innovation. (Preferred)
  • ● Bachelor's degree in Mathematics, Statistics, Economics, Finance, Engineering, Business Administration, or a related field.
  • ● Very high proficiency in English and Spanish are required.
  • ● Portuguese is desirable (Preferred)
  • ● Proficiency in SQL and Excel for data extraction and analysis.
  • ● Familiarity with data models, data structures and analytical frameworks is a plus. (Preferred)
  • ● Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
  • ● Ability to connect data analysis with business impact and decision-making.
  • ● Strong communication skills, with the ability to convey complex insights to non-technical stakeholders.
  • ● WE VALUE YOUR IMPACT
  • ● Your contribution matters , and it's recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.
  • ● We're enable our teams to go beyond through global opportunities and broad career paths.
  • ● Flexibility that works. Enjoy a hybrid working models -some days remote, some days onsite with your team-along with flexible hours.
  • ● Learning for life . Access hundreds of courses on our platforms, including exclusive access to our global learning space: Santander Open Academy (www.santanderopenacademy.com)
  • ● Competitive rewards. Receive a highly competitive salary with performance-based bonuses, motivating you to keep growing with us.