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Growth and Performance Lead Sr. Analyst IIISantander · Boadilla del Monte
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Santander

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Growth and Performance Lead Sr. Analyst III

🗓️ Posted 2026-09-23 Boadilla del Monte Hybrid Banking Financial Services
💰 Salary Not shared 📊 Market 3,200 EUR–4,500 EUR/mo

About the Company

race a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. The Wealth Management & Insurance division covers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present. THE DIFFERENCE YOU MAKE The Wealth Management & Insurance division is looking for a Growth and Performance Lead Sr. Analyst based out of Madrid. We're shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for: Paid Media Scaling (Core Responsibility) Define and coordinate global paid media investment strategies aligned with growth targets. Identify scaling opportunities across markets and products. Optimize channel mix, bidding strategies and budget allocation to maximize ROI. Support countries in moving from pilot campaigns to scalable, always-on performance models. Ensure alignment between Paid Media investment and LTV/CAC economics. Build performance dashboards and reporting frameworks to track incremental impact. Generative Search & AI Demand Generation Develop and lead Santander Insurance's Generative Search strategy , including ChatGPT and emerging AI-driven discovery environments. Identify opportunities t

Requirements

  • ● Our people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We're enabling teams to go beyond by valuing who they are and empowering what they bring.
  • ● The following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • ● Professional Experience
  • ● At least 7 years of professional experience , with 5+ years in performance marketing, digital acquisition or growth roles. (Required)
  • ● Knowledge of insurance products and business models. (Preferred)
  • ● Highly analytical and detail-oriented, with the ability to detect subtle performance drivers and trends. (Required)
  • ● Bachelor's degree in Marketing, Advertising, Communications, Business or a related field . (Required)
  • ● Digital marketing certifications (e.g. Google Ads, Meta Blueprint ). (Preferred)
  • ● MBA or postgraduate studies. (Preferred) Languages
  • ● Fluent in English and Spanish . (Required)
  • ● Portuguese is highly desirable. (Preferred)
  • ● Strong hands-on experience with: Google Ads, Meta Ads, Campaign Manager 360, Google Analytics 4, Tag management tools. (Required)
  • ● Strong knowledge of paid media strategy, execution and optimization across digital channels. (Required)
  • ● Understanding of SEO and organic growth principles. (Required)
  • ● Familiarity with AI-driven search environments and emerging digital acquisition channels. (Required)
  • ● Strong analytical mindset and performance orientation. (Required)
  • ● Ability to influence stakeholders across functions and geographies. (Preferred)
  • ● Strong interpersonal and stakeholder management skills; a collaborative, people-oriented profile. (Preferred)
  • ● WE VALUE YOUR IMPACT
  • ● Your contribution matters , and it's recognized. You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver. But we know rewards go beyond numbers.