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Application Specialist - Western MichiganSandvik · USA, MI, Grand Rapids
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Application Specialist - Western Michigan

🗓️ Posted 2026-09-22 USA, MI, Grand Rapids Hybrid Sales
💰 Salary Not shared 📊 Market US$3,500–US$5,200/mo

About the Company

Job Title: Application Specialist Company: GWS Tool Group Department: Sales Reports to: VP Of Sales Classification: Exempt Location: Western Michigan Territory Travel: Travel Required Job Summary: We are seeking an Applications Specialist of Solid Round and Insert Cutting Tools. A successful representative is responsible for account management and generating new opportunities for the organization. The main task involves understanding customers' needs in metalworking, as well as educating customers, prospects, and distributors of GWS Tool Groups products and capabilities. It is essential for the applications specialist to effectively provide detailed information on various products, programs or services offered by GWS Tool Group, but also clearly and effectively communicate what the customer needs back to the GWS Tool Group team. Supervisory Responsibilities: none

Responsibilities

  • ● Scheduling appointments, meeting existing customers in order to review customer applications and product requirements and to determine opportunities.
  • ● Effective planning to conduct sales presentations by meeting customers physically on a daily basis.
  • ● Liaising between the company and the customers for up-to-date conditions on pricing, service, and latest product release launches.
  • ● Generating and developing prospect accounts to increase revenue, by partnering with the distribution chain.
  • ● Continuously updating all customers on company product modifications, changes, and enhancements.
  • ● Enhancing up to date knowledge on new products, procedures, services, and tools by attending departmental and training meetings.
  • ● Maintaining professionalism, diplomacy, sensitivity, and tact to portray the company in a positive manner.
  • ● Effectively attending conferences and trade shows.
  • ● Using marketing data to maximize sales effectiveness and efficiency by using relevant sales management tools.
  • ● Organizing joint sale calls and attending them with distributors.
  • ● Preparing reports for sales and marketing and maintaining expense accounts.
  • ● Updating and maintenance of customer accounts including contact names and numbers for future sales.
  • ● With the help of inside sales support, provide product quotes to customers as needed.
  • ● Ensuring follow-up after passing leads to managers with complete profile customer information, calls-to-action, sources, dates.

Requirements

  • ● years Strong Manufacturing background with a focus in Milling, Turning, Grooving
  • ● Knowledgeable in tooling and manufacturing process
  • ● Ability to assist customers with processing parts and correct application of tools.
  • ● Job shop experience is high in regard
  • ● Assisting customers with proper speeds and feeds for materials used.
  • ● Account management for current customers
  • ● Proven ability to develop new customers is ideal.
  • ● Degree in any field of sales and marketing is highly regarded
  • ● Required Skills/Abilities:
  • ● Capable of preserving confidential or sensitive information.
  • ● Effective time management, organization and multi-tasking skills.
  • ● Special people skills to deal with customers and an outgoing personality.
  • ● Able to prospect new accounts.
  • ● Effective written and verbal communication skills.
  • ● Very good team player and should work well under pressure.
  • ● Proficient in Microsoft Excel.
  • ● Requires knowledge and some experience in own discipline through education and experience.
  • ● Has some knowledge of business and its various aspects but is still acquiring further knowledge and experience.
  • ● No supervisory responsibilities; accountable for developing functional contribution.
  • ● Uses existing procedures to solve standard problems; analyzes information and standard practices to make judgments.