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HCP Sr Customer Marketing Manager - ImmunologyRoche · South San Francisco
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HCP Sr Customer Marketing Manager - Immunology

🗓️ Posted 2026-10-06 South San Francisco Full-time Hybrid Marketing Communications
💰 Salary 13,492 CHF–25,058 CHF/mo (161,900 CHF–300,700 CHF/yr) 📊 Market 10,000 CHF–15,000 CHF/mo

About the Company

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people's lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare - a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world's largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI). For more information, please visit https://careers.roche.com Read our community guidelines here: https://www.roche.com/some-guidelines.htm Roche Biotechnology Pharmaceuticals Diagnostics Healthcare PersonalisedHealthcare GreatPlaceToWork Innovation Biotechnology Research Specialties: biotechnology, innovation, personalized healthcare, great place to work, diagnostics, pharmaceuticals, research, healthcare, personalised healthcare, diabetes care, genomics, healthcare technology, big data, Science

Responsibilities

  • ● Why Genentech
  • ● About this Marketing Position
  • ● The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.
  • ● This Sr. Customer Marketer position is integral to successfully delivering the Marketing Team Vision and driving our rapidly expanding Immunology business. This position will be primarily focused on Health Care Practitioners (HCPs), and be an integral part of building out Genentech's footprint in Immunology.
  • ● Key Job Responsibilities
  • ● Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
  • ● Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
  • ● Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
  • ● Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
  • ● Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
  • ● Supports field deployment through communication, training and feedback loops
  • ● Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
  • ● Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
  • ● Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. patients, providers, organized customers)
  • ● Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
  • ● Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A - B behavior shifts, critical KPIs), and monitors go-lives/trafficking
  • ● Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
  • ● Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
  • ● Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution