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AD, Digital Marketing OptimizationNovartis · East Hanover
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Novartis

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AD, Digital Marketing Optimization

🗓️ Posted 2026-09-24 East Hanover Hybrid Marketing Communications
💰 Salary 12,717 CHF–23,617 CHF/mo (152,600 CHF–283,400 CHF/yr) 📊 Market 8,500 CHF–12,500 CHF/mo

About the Company

Job Description Summary This role will be based in East Hanover, NJ. Job Description The Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives. This remit includes campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments.

Responsibilities

  • ● Work in close collaboration Marketing Strategy and Customer Experience teams to improve strategic outcomes through best-in-class digital analytics capability
  • ● Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics
  • ● Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands
  • ● Drive the development of actionable KPI dashboards with clear alignment to business goals
  • ● Design A/B tests and other digital experimentation to quickly achieve key learning objectives
  • ● Design & conduct innovative digital health solution measurement considering all aspects of both short & long-term value to both patients & HCPs
  • ● Ongoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis
  • ● Coach and develop team members on both digital analytics & data storytelling
  • ● Direct agency partners and manage to high-quality, accurate, on-time delivery
  • ● Minimum Requirements:
  • ● A minimum of a BA/BS degree is required.
  • ● Minimum 7 years' experience using data & analytics to support business decisions
  • ● Deep knowledge of digital media buying ecosystem across programmatic, search, social, etc.
  • ● Hands on experiences with web analytics including A/B testing (Google, Adobe, etc.)
  • ● Solid understanding of database structures, data wrangling, cleansing, and manipulation
  • ● Project management experience and ability to manage multiple projects while consistently meeting deadlines
  • ● Demonstrated experience in requirement collection and translation, and solution delivery to meet those requirements
  • ● Must be curious with an openness to new thinking balanced with realistic business needs
  • ● Proven self-starter with high standards of excellence and an innovative mind
  • ● Demonstrated leadership skills and ability to coach and manage team members

Requirements

  • ● titive Intelligence (CI), Cross-Functional Collaboration, Customer Insights, Customer-Oriented, Data Analysis, Data Science, Forecasting, Go-to-Market Strategies, Healthcare Sector Understanding (Inactive), Influencing Skills, Innovation, Marketing Analytics, Marketing Insights, Marketing Strategies, Market Research, Market Trends, Microsoft Excel, Predictive Analytics, Product Marketing, Qualitative Research, Quantitative Research, Research Methodologies + 3 more