Senior Brand Manager - Immunology

Job Description Summary Senior Brand Manager - Immunology is responsible for defining and executing local brand strategy in alignment with local leadership, regional direction, and global marketing objectives. This role leads cross-functional planning, customer insight generation, tactical execution, and performance monitoring to drive sustainable brand growth while ensuring full compliance with internal policies, SOPs, and external regulations. Job Description Major Accountabilities: Lead the development of brand strategy, promotional campaigns, and tactical plans within approved marketing budgets. Define product strategy in alignment with local management, regional stakeholders, and global marketing direction. Prepare and contribute to Integrated Brand Team and Launch Team discussions, including key strategic inputs and execution updates. Lead market research initiatives, generate actionable customer and market insights, and anticipate market developments. Execute, monitor, and analyze agreed tactical plans to ensure effective delivery of brand objectives and growth targets. Lead the local and regional cross-functional brand team, including coordination of the Integrated Product Strategy Plan and monitoring of execution progress. Develop promotional activities in accordance with internal SOPs, Code of Conduct guidelines, and applicable compliance requirements. Monitor and control brand budgets, forecasts, and expenses, and assess marketing