Head of Marketing, AsiaLinklaters · Hong Kong

Head of Marketing, Asia

🗓️ Posted 2026-09-20 Hong Kong Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 100,000 GBP–150,000 GBP/mo

About the Company

We're looking for a bold and commercially minded marketing leader who can help supercharge our Asia and Middle East growth. Your role will be to lead the development and execution of the regional marketing plan, ensuring alignment with global priorities and driving measurable impact across campaigns, brand activity, and client engagement. As a senior member of the Marketing Leadership team globally, you will advise senior leaders on marketing performance and investment, helping to shape strategic decisions and maximise return. You will oversee the delivery of integrated, insight-led marketing initiatives that reflect the firm's brand, resonate with target audiences, and support client and sector growth. K ey Responsibilities Lead the development and execution of the regional marketing strategy, ensuring alignment with global priorities and tailoring activity to local market needs, deeply understand the market opportunities across key markets in Asia and the Middle East. Oversee the planning and delivery of high-impact marketing campaigns and initiatives, including events, that support brand visibility, client engagement, and revenue growth. Act as a senior advisor to regional leadership, providing data-driven insight and strategic counsel on marketing performance and investment. Ensure consistency in brand positioning and messaging across all marketing outputs, while allowing for regional adaptation and nuance. Optimise regional marketing budgets, ensurin

About the Role

You will encounter significant opportunities for learning and growth within a nurturing and supportive environment. We look forward to expanding our team with individuals who share our drive, forward-thinking mindset, and enthusiasm. Linklaters Linklaters is a global law firm, providing legal services in 20 countries and through 30 offices. Linklaters is a people business. Being best in class in the eyes of our clients means that our people must be exceptional. We look not only for brilliant minds, but for people who will thrive in our environment: people who love working collaboratively and demonstrate the innovative, efficient, agile, entrepreneurial, and responsible mind-set we aim to bring to every interaction. Ours is an environment of outperformance. We achieve this not with targets and incentives, but by fostering a positive, supportive, fair, and open atmosphere. We respect and value difference but insist on inclusivity. We celebrate all aspects of diversity and challenge any form of bias. This is vital to our ability to work as one team, with a common goal. What sets us apart At Linklaters We offer a truly global work experience and the opportunity to be involved in strategic projects that drive innovation and shape the future of our business We belong to a firm that embodies its corporate social, environment, and governance responsibility commitments We remain focused on talent and having the best people which will result in a diverse workforc

Responsibilities

  • ● lobally diverse group of specialists dedicated to driving revenue growth, nurturing our priority client relationships, and strengthening the firm's reputation.
  • ● In this role, you will be supported by and collaborate closely with the local team and the broader BDM function. Our team thrives on a collegiate atmosphere with a strong focus on teamwork and collaboration with colleagues.
  • ● Alongside our lawyers, the BDM function is committed to creating, developing, and executing business development and marketing initiatives that drive growth and align with the firm's strategic goals.

Requirements

  • ● Bachelor's degree in business, marketing or a related field
  • ● Chartered Institute of Marketing or similar qualification preferred.