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Marketing Engineer & Director of AEOEquiniti · 2 Locations
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Equiniti

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Marketing Engineer & Director of AEO

🗓️ Posted 2026-09-22 2 Locations Full-time Hybrid Marketing Communications
💰 Salary 12,500 GBP–16,667 GBP/mo (150,000 GBP–200,000 GBP/yr) 📊 Market 6,000 GBP–9,000 GBP/mo

About the Company

Management Level F Notified, Your Story Begins Here We are Notified , the only technology partner dedicated to both investor relations and public relations professionals. We help our clients control and amplify the corporate narrative. Our fully integrated PR and IR platforms streamline every step from press release distribution, media targeting, and analytics to IR websites, earnings and investor events, and regulatory filings. Powered by GlobeNewswire, one of the largest and most trusted newswire distribution networks for over 30 years, we empower communicators to inform a better world. Notified is an affiliate of Equiniti Group Limited (EQ) , a fintech that connects the future of capital, communications, and governance - building trust and confidence in every market we serve. Summary We are looking for a Marketing Engineer & Director of AEO to own how our brand is discovered, understood, cited, and recommended across search engines, answer engines, AI assistants, and LLM-powered discovery surfaces. This is not a traditional SEO role. It is a systems-building marketing engineering role with AEO and technical search as the primary mandate: improving how our content, product, entities, and thought leadership appear in high-intent answers across Google, Bing, Perplexity, ChatGPT, Claude, Gemini, and emerging AI-native search experiences. The ideal candidate is a highly technical organic growth operator who can code, work with APIs and data systems, and manage

Requirements

  • ● Bachelor's degree in Computer Science, Engineering, Data Science, Information Systems, Marketing, Business, Communications, or a related field preferred. Equivalent hands-on experience in technical SEO, AEO, marketing engineering, web development, analytics, automation, or AI-enabled workflows will also be strongly considered.
  • ● Nice to Have
  • ● Natural curiosity about LLM architecture, retrieval, embeddings, RAG systems, agentic workflows, model evaluation, and the changing relationship between content, authority, and machine-generated answers.
  • ● Hands-on experience evaluating AI-native discovery environments, prompt behaviours, citation patterns, and answer quality across platforms.
  • ● Knowledge of Snowflake or other modern data warehouse environments, including data modeling, pipeline logic, and governance considerations.
  • ● What Success Looks Like
  • ● The company has a stronger technical search foundation that improves discoverability, supports qualified demand, and reduces friction for high-intent buyers.
  • ● The brand is more consistently and accurately represented in the places buyers now research, compare, and shortlist vendors: AI-generated answers, answer engines, and high-intent search experiences.
  • ● Production workflows and agents reduce manual SEO and content operations work while increasing speed, consistency, quality, and the team's ability to act on visibility opportunities.
  • ● Marketing, Content, Brand, Web, and Analytics teams actively use the systems this person builds because they improve both execution quality and measurable business results.
  • ● Leadership has clear reporting that connects answer engine visibility, technical site health, content coverage, share of voice, pipeline influence, and revenue impact.
  • ● AEO and technical search become repeatable operating practices across Marketing, Content, Web, and Analytics - not one-off projects.
  • ● Compensation & Location
  • ● The base salary range for this role is 150,000- 200,000 CAD, depending on experience, technical depth, scope, and demonstrated impact.
  • ● This role is ideally located in Toronto, Ontario. Hybrid or remote arrangements may be considered for exceptional candidates, with a preference for people who can collaborate effectively with Toronto-based stakeholders.
  • ● Why This Role Matters
  • ● Search is becoming more conversational, more AI-mediated, and more technically complex. This role exists to make sure the company is not only optimized for web crawlers and rankings, but also for the systems that increasingly synthesize, cite, and recommend brands in real time.
  • ● The right person will bring the flare of a Marketing Engineer and the rigor of a technical search leader: someone who can see around corners, build the operating system for AI-era visibility, and turn organic discovery into a measurable growth advantage.
  • ● Equal Opportunity Statement
  • ● We are an equal opportunity employer and make employment decisions without regard to race, creed, religion, national origin, sex (including pregnancy, gender identity, and sexual orientation), parental status, marital status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, status with regard to public assistance, or any other characteristic protected under federal, state, or applicable local law.