Head of Commercial CapabilityDiageo · Nairobi, Kenya
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Diageo

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Head of Commercial Capability

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🗓️ Posted 2026-10-02 Nairobi, Kenya Hybrid Consulting Strategy
💰 Salary Not shared 📊 Market 800,000 GBP–1,500,000 GBP/mo

About the Company

Job Description : About Us: East African Breweries PLC (EABL) is East Africa's leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits and adult non-alcoholic drinks (ANADs), reaffirming our standing as a total adult beverage (TAB) company. EABL has extensive operations in Kenya, Uganda and Tanzania with breweries, distilleries, support industries and a distribution network across the region. It also runs a growing export operations business within and outside of the wider Eastern Africa region. The group's diversity is an important factor in delivering the highest quality brands to East African consumers and long-term value to East African investors. EABL operates within a multi-cultural, multinational, multi-currency environment, taking care of various regulatory, tax and compliance requirements EABL is a Public Listed Company (Plc) listed on the Securities/Stock Exchange in Kenya, Uganda and Tanzania. Purpose of Role: Lead the regional strategy, standards and capability agenda for Commercial Sales & Customer competencies, ensuring EABL builds world-class commercial capability that drives sustainable growth, customer value and market execution excellence. Leadership Responsibilities Not a people manager role, collaborates / coaches capability managers in the markets.

Requirements

  • ● Define the Regional Commercial Capability Strategy
  • ● Develop and maintain the multi-year regional commercial capability strategy aligned to business growth ambitions and commercial priorities.
  • ● Prioritize capability investments based on strategic business impact and organizational readiness.
  • ● Own Commercial Capability Frameworks and Standards
  • ● Design and maintain regional commercial capability frameworks covering sales, customer development, distributor management, route-to-market, commercial leadership and execution excellence.
  • ● Define regional selling standards, commercial competencies, capability expectations and proficiency requirements.
  • ● Establish certification standards and capability assessment methodologies.
  • ● Maintain governance over capability frameworks to ensure consistency across markets.
  • ● Design Regional Capability Architecture
  • ● Develop regional curricula, learning pathways and capability journeys for key commercial populations.
  • ● Define learning principles, programme design standards and capability development methodologies.
  • ● Establish frameworks for coaching, certification, field immersion and capability accreditation.
  • ● Ensure capability solutions are scalable, commercially relevant and adaptable to market requirements.
  • ● Lead Future Capability and Commercial Transformation Readiness
  • ● Identify future commercial skills required to support digital commerce, data-led decision making, route-to-market evolution and emerging customer trends.
  • ● Define capability requirements arising from commercial transformation initiatives and organizational change programmes.
  • ● Establish frameworks to support adoption of new commercial tools, technologies and ways of working.
  • ● Maintain a future capability agenda that strengthens long-term organizational competitiveness.
  • ● Establish Capability Governance and Performance Management
  • ● Define regional capability governance processes, performance standards and operating rhythms.