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Category Development, Off Trade
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Sales
💰 Salary Not shared
📊 Market 45,000 GBP–75,000 GBP/mo (540,000 GBP–900,000 GBP/yr)
About the Company
Job Description : About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life's moments mean a little more. About the function: Sales are where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
About the Role
A highly analytical and commercially minded professional with strong experience in category management and customer development, capable of transforming shopper and category insights into winning strategies. The ideal candidate combines critical thinking, data-driven decision making, and exceptional interested party management skills to accelerate category growth across Modern Trade and E-commerce channels. The Category Development Manager - Modern Trade & E-commerce is responsible for driving category growth. They use data-driven category management, shopper insights, and commercial strategy development to bring value to customers and the company. This role will partner closely with Sales, Marketing, Revenue Growth Management, Innovation and key Modern Trade and E-commerce customers to identify growth opportunities, develop category strategies, optimize assortments, and deliver sustainable business growth. The position serves as the category guide, translating consumer and shopper insights into actionable recommendations that strengthen customer relationships and improve category performance.
Responsibilities
- ● Category Strategy & Growth
- ● Develop and implement category growth strategies aligned with company and customer objectives.
- ● Identify category opportunities through analysis of market trends, shopper behavior, competitive dynamics, and retailer performance.
- ● Build category growth plans focused on driving sales, market share, profitability, and shopper penetration.
- ● Lead annual category reviews and strategic business planning processes with key customers.
- ● Customer Development & Collaboration
- ● Partner with Modern Trade and E-commerce customers to create joint business plans and category growth initiatives.
- ● Act as a trusted advisor to customers by providing category insights and recommendations.
- ● Lead category presentations and business reviews with customer buying teams and senior stakeholders.
- ● Influence customer decisions regarding assortment, shelf optimization, pricing, promotions, and merchandising.
- ● Shopper & Market Insights
- ● Translate consumer, shopper, and customer data into actionable business recommendations.
- ● Monitor category trends, channel dynamics, emerging opportunities, and competitive activities.
- ● Leverage syndicated data sources and retailer-specific data platforms to identify growth drivers and risks.
- ● Develop fact-based selling stories and category opportunities based on analytical insights.
- ● Assortment, Merchandising & E-commerce Excellence
- ● Define assortment and portfolio recommendations by customer and channel.
- ● Support planograms development and execution to improve category productivity.
- ● Optimize product visibility and digital shelf performance across E-commerce platforms.
- ● Recommend strategies to improve search visibility, conversion, online assortment, and content effectiveness.
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