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Diageo

✓ Verified Sponsor

Media Manager (EMEA Hub)

🗓️ Posted 2026-09-17 London, England Hybrid Advertising Arts Media

Company shared salary

NA

Market rate

4,500 GBP–6,500 GBP/mo (54,000 GBP–78,000 GBP/yr)

Based on similar roles (title + domain + location).

About the Company

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other. Join us and play your part in making life's moments mean a little more. Role Purpose: Lead the end-to-end regional media agenda across Whiskey / Guinness / Vodka, Tequila / Gin, Rum, Liqueurs , driving profitable growth through best-in-class execution of Diageo's Connected Reach strategy. You'll translate global category and brand media blueprints into competitive, insight-led plans for markets across the region, maximising return on media investment through data-driven audience strategies, AI-enabled activation and integrated full-funnel media across Paid, Retail, Search, Social and Creator ecosystems . Key Responsibilities: Strategy & Planning Own the development and deployment of integrated regional media plans, connecting global category strategy with local market opportunities and growth ambitions. Ensure a consistent approach across markets while allowing flexibility for local dynamics, translating global blu

Requirements

  • ● Deep expertise across Paid Media, Programmatic, Social, Search and Video , with strong working knowledge of Retail Media .
  • ● A proven track record of improving media effectiveness, return on investment and business performance.
  • ● Strong understanding of audience strategy, measurement frameworks, media effectiveness and data-driven decision making.
  • ● Proven ability to lead, challenge and elevate agency and partner performance.
  • ● Strong knowledge of AI-enabled media capabilities, technology platforms, brand safety, data privacy and responsible marketing.
  • ● Leadership & Behaviours You'll be a strategic, commercially focused leader who can turn global and regional priorities into actionable growth plans. You'll be confident influencing senior stakeholders, navigating complexity and balancing standardisation with local flexibility.
  • ● We're looking for someone with a growth mindset , a passion for innovation and continuous improvement, who uses data and insight to drive decisions, stays ahead of emerging media and technology trends, and leads with accountability and operational excellence. Success Measures Success will be measured through:
  • ● Improved media efficiency, productivity, return on investment and effectiveness .
  • ● Measurable contribution to media-driven revenue and category growth .
  • ● Scaled adoption of AI-enabled activation and automation across markets.
  • ● Increased contribution of Retail Media to overall media performance.
  • ● Consistent, high-quality deployment of Connected Reach across the region.
  • ● Strong agency and partner performance against agreed targets.
  • ● % compliance with DMC, TMP, data privacy and brand safety standards.
  • ● Working with Us
  • ● Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
  • ● We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including but not limited to:
  • ● Contemporary work life balance policies and wellbeing activities
  • ● Contributary pension scheme
  • ● Comprehensive health insurance for you and your family