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Diageo

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Assistant Manager Customer Marketing

🗓️ Posted 2026-09-18 Karimnagar, India Hybrid Marketing Communications

Company shared salary

NA

Market rate

₹60,000–₹100,000/mo (₹720,000–₹1,200,000/yr)

Based on similar roles (title + domain + location).

About the Company

Job Description : About the Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the Role

1 Outlet management Conduct market recee with Sales team to evaluate and finalize the outlets Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc Collate and update TSEs & TLs monthly Scores in online & offline Portal Prepare and supervise contracts for rental outlets and get their approval through the legal team Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments Qualitative 2 Brand communication and visibility Help SCMM develop brand communication options at various channels as per brand imperatives Co-ordinate with vendors to oversee execution of signage in the state. Execute agrees visibility strategy and track and monitor visibility execution Responsible for the choice of outlets for implementation along with the Sales team. Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating deman

Requirements

  • MBA in Sales and Marketing Experience:
  • years' experience in FMCG / Alco-Bev sales
  • Knowledge & skills:
  • Planning, execution and review.
  • Analytical & reasoning skills
  • Communication & negotiation skills
  • ROI Orientation
  • Vendor Management
  • Best suited for someone who
  • Believes in perfection when it comes to execution
  • Inclination to spend majority of time in the market
  • Good at networking