Consumer & Shopper Insights Manager DACH

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life's moments mean a little more. Marketing is where our brands show up in culture and stay there. This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter. You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next. Act as the category expert for consumer and shopper understanding, helping brands win through deeper insight into consumer behaviour, shopper decision-making, customers and channels. Translate insight into actionable recommendations that improve activation effectiveness, commercial performance and category growth. You will be responsible for: