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Head of Marketing Data EMEADiageo · Budapest, Hungary
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Diageo

company page ↗ Visa Sponsoring Company

Head of Marketing Data EMEA

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-09-10 Budapest, Hungary Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 1,200,000 GBP–1,800,000 GBP/mo

About the Company

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

About the Job

The purpose of the role is to operate at the centre of the region's data ecosystem - clarifying regional data needs and availability, deploying global intelligence products into markets, and turning data into activation and measurement that drives growth.

Role & Responsibilities

  • ● Articulate regional data needs and availability across consumer, commercial and insights, laddering up to global strategy.
  • ● Deploy and embed global data products into markets as the voice of global products with local stakeholders.
  • ● Deploy predictive audience segments and experimentation with media, content, and marketing effectiveness.
  • ● Act as the feedback loop to marketing data on priority product optimisations.

Requirements

Experience

  • ● Experience working with large-scale consumer datasets, CDPs, and marketing technology ecosystems.

Skills

  • ● Strong understanding of data sourcing, consumer insights, and measurement frameworks to support data-driven decision making.
  • ● Proven ability to develop and deploy analytical models that deliver measurable business impact.
  • ● Knowledge of causal inference, incrementality testing, and modern marketing measurement approaches.
  • ● Strategic and commercially minded, with a focus on translating data into actionable insights and business outcomes.

Benefits