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Category Management ManagerDiageo · Bogota, Colombia
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Diageo

company page ↗ Visa Sponsoring Company

Category Management Manager

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-10-06 Bogota, Colombia Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 10,000,000 GBP–18,000,000 GBP/mo

About the Company

Job Description : About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life's moments mean a little more.

About the Role

PURPOSE OF THE ROLE: Drive category growth by leading in-store execution strategy through collaboration with Key Customer and commercial/trade team; ensuring category growth while Diageo's brands are positioned to win at the point of sale through optimal assortment, shelving and education strategies. This role also helps translate category growth drivers into actionable in-store recommendations, in collaboration with Channel & Category Development.

Responsibilities

  • ● Build objective and collaborative processes that allow us to create long term connections with key customers, including category growth drivers into Joint Business Plans.
  • ● Position Diageo as the go-to and most trusted/respected partner for category management with key customers, by delivering best-in-class category management practices that include industry-leading insights, offered through impartial, compelling, and action-oriented recommendations.
  • ● Develop and update In-store execution strategy aligned to category and shopper growth drivers
  • ● Ensure alignment of assortment, merchandising, pricing, promotion, spirits section location, shelf layout and education mechanics based on shopper behavior and journey
  • ● Lead planogram development and execution across Key customers and channels
  • ● Deeply understand the shopper and their purchasing journey to educate and deliver a memorable shopping experience, enabling sustainable and profitable category growth.
  • ● Influence & education agenda
  • ● DETAILED RESPONSIBILITIES:
  • ● Manage category data and develop insights to provide both internal and external consultancy
  • ● Conduct assortment analysis and optimize the portfolio for each of the categories.
  • ● Develop planograms (Spacesman), display guidelines and inclusion of new SKUs in the allocated category space.
  • ● Create and present annual category growth plans for Key Customers, with monthly performance reviews using specialized Category Management tools and market performance analysis
  • ● Monitor in-store performance (share of shelf, fair share, visibility KPIs) using store audits, sell-out data as well as data from dunnhumby and nielsenIQ to recommend corrective actions to sales teams based on performance gaps
  • ● Work closely with Channel & Category Development, Shopper & Commercial Teams to translate category growth strategies into execution guidelines.
  • ● KEY RELATIONSHIPS FOR ROLE PERFORMANCE:
  • ● Collaborations: Category & Channel Development, Sales, Shopper Marketing, Marketing, CP&A, Capabilities, and RGM.
  • ● ACHIEVEMENT OF BUSINESS KPIS:
  • ● Spirits Growth in Key customers
  • ● Increase category penetration, frequency or ticket based on Spirits opportunities
  • ● Proper management of budgets assigned