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VP, Brand MarketingDiageo · 3 World Trade Center, NY
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Diageo

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VP, Brand Marketing

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-08-27 3 World Trade Center, NY Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 10,000 GBP–18,000 GBP/mo

About the Company

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From global icons like Johnnie Walker, Guinness and Tanqueray to local favourites like Crown and Bulleit, we craft brands chosen for life's moments - from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life's moments mean a little more.

About the Role

We are seeking an accomplished marketing executive to lead the strategy, growth, and performance of one of our most important brands within Diageo's portfolio. This role is responsible for defining long-term brand vision, driving sustainable business growth, developing innovation pipelines, and leading integrated marketing strategies that strengthen brand equity and consumer engagement. The successful candidate will combine strategic thinking, creative leadership, commercial acumen, and operational excellence to deliver business results. Working across a highly matrixed organization, this leader will partner with commercial, finance, supply chain, insights, innovation, and external agency partners to translate consumer and market opportunities into impactful growth strategies.

Responsibilities

  • ● Develop and execute long-term brand and portfolio strategies that drive sustainable revenue, profit, and market share growth.
  • ● Lead annual business planning, including strategic priorities, growth initiatives, and investment planning.
  • ● Drive brand equity through consumer-centric marketing, innovation, portfolio management, and integrated communications programs.
  • ● Translate consumer, customer, shopper, cultural, and market insights into actionable business strategies and growth opportunities.
  • ● Partner closely with commercial teams to develop effective go-to-market strategies, customer activation plans, and marketplace execution.
  • ● Lead the development and execution of innovation and renovation pipelines that support long-term business growth.
  • ● Direct agency and external partner relationships to deliver best-in-class creative, media, partnership, and communications programs.
  • ● Establish performance measurement frameworks and use data-driven insights to optimize marketing effectiveness and business outcomes.
  • ● Collaborate cross-functionally across marketing, finance, supply chain, insights, innovation, and other key business functions to ensure successful execution of strategic initiatives.
  • ● Build, inspire, and develop a team.