Social Media Manager

About the Company

Responsibilities

• ● About your team:
• ● At British Gas, our mission is to sell it and mend it.
• ● We've been powering the UK's homes and businesses for over 200 years - but supplying energy is just part of what we do. We're making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we're making it cheaper and easier for our customers to reduce their carbon-footprint.
• ● We have an exciting new opportunity for a Social Media Manager to join our team You will work closely with our PR and Social Director to create content for the social channels for British Gas and Hive. The role is responsible for creating and curating high-impact, culturally relevant social media engagement for our brands, translating strategy into compelling, platform first content that resonates with our audience and aligns with our brand values. The role exists to drive measurable engagement and brand relevance by orchestrating a modern content model that combines in house expertise, on the ground capture, and external specialist partners.
• ● About your role :
• ● Develop and execute social media content that drives engagement, relevance and brand visibility across priority platforms, aligned to wider brand and PR objectives
• ● Create and curate high performing, platform first content (video, imagery, copy) that reflects the shift towards authentic, real-world storytelling, including working directly with colleagues, engineers and frontline teams
• ● Work with PR and Social Director to commission and manage external agencies, contractors and specialist creators to deliver content at pace and scale, ensuring quality, brand alignment and efficient delivery
• ● Identify, capture and amplify real customer and colleague stories, including user generated and 'in the field' content, to build trust and authenticity
• ● Monitor social channels and cultural trends, responding quickly and appropriately to drive relevance and participation in real-time conversations
• ● Track and analyse performance metrics, using insight to continuously optimise content, formats and channels through a test-and-learn approach
• ● Collaborate with internal teams (PR, Brand, Customer Value, Operations) to ensure social activity reflects business priorities and supports reputation and customer outcomes
• ● Contribute to campaign delivery by supporting the rollout of integrated marketing activity across social platforms, ensuring consistency and impact
• ● Here's what we're looking for:
• ● Significant hands-on experience managing social media accounts for a consumer-facing brand, with clear ownership of content delivery and channel performance (in house or agency).
• ● Proven track record of personally creating social first video content (e.g. TikTok, Instagram Reels, YouTube Shorts), including filming and editing with relevant tools.
• ● Demonstrable experience capturing content in real world environments (e.g. on location, with customers, colleagues or frontline teams), beyond studio or centrally produced campaigns