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Email & SMS Marketing Senior ExecutiveCancer Research UK (CRUK) · Stratford (2 Redman Place)
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Cancer Research UK (CRUK)

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Email & SMS Marketing Senior Executive

🗓️ Posted 2026-08-22 Stratford (2 Redman Place) Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 2,917 GBP–3,750 GBP/mo

About the Company

We're the world's largest charity dedicated to saving lives through research. Cancer Research UK is the world's leading cancer charity dedicated to saving lives through research, influence and information. Nearly one in two of us will get cancer in our lifetime, but we're finding new ways to outsmart it, so that more people can live longer, better lives free from the fear of cancer. We carry out scientific research to help prevent, diagnose and treat cancer and our groundbreaking work, funded almost entirely by the general public, will ensure that millions more people survive. Together we are beating cancer. Registered charity No. 1089464. Non-profit Organizations Specialties: cancer research, fundraising, volunteering, charity events

Responsibilities

  • ● Big ideas . Lifelong connections. One objective .
  • ● Email & SMS Marketing Senior Executive
  • ● 36,000 to 40,000 Reports to: Email and SMS Marketing Manager Department: Marketing, Fundraising & Engagement Contract: 12 month fixed-term contract Hours: Full time 35 hours per week (Open to flexible working requests such as compressed hours or 4 day weeks) Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office) Closing date: Open until filled. We will be shortlisting on a rolling basis and will close the vacancy once we have received sufficient applications. Recruitment process: Task and Competency based interview
  • ● At Cancer Research UK, we exist to beat cancer.
  • ● What will I be doing
  • ● Deliver email and SMS marketing campaign plans to time, budget and against agreed KPIs with the support of the Email & SMS Marketing Executives
  • ● Plan and build automated workflows which effectively deliver against marketing plans, Audience & Product objectives , and place supporters at their heart
  • ● Lead on the delivery of data and digital campaign set-up requirements that ensure optimal targeting and tracking in collaboration with Data Selections and Web Analyst experts
  • ● Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
  • ● Be a channel expert for email and SMS delivery, maximising the potential of Adobe to execute timely , relevant and personalised communications that result in high levels of audience engagement
  • ● Work collaboratively with other Digital Marketing & Delivery teams to execute campaigns effectively and efficiently, taking a holistic view of cross-channel activity
  • ● Take a future-facing view of digital marketing trends and developments to ensure Cancer Research UK's email and SMS communications stay ahead of the curve, making recommendations to automate to gain efficiencies
  • ● Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with key stakeholders
  • ● Mentor the Email & SMS Marketing Executives, guiding and upskilling them
  • ● Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice
  • ● What skills will I need
  • ● Relevant experience of delivering email and SMS marketing campaigns, from planning through to execution and analysis
  • ● Passionate about digital marketing with a good knowledge of the latest trends
  • ● Data-driven with an understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation