(Senior) Brand Manager, Hematology - HCM

About the Company

Responsibilities

• ● Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
• ● Building and management P&L of brands/therapeutic area aligned with company objectives.
• ● Typical Accountabilities
• ● Deploy strategies to achieve TA name objectives and outcomes ( business's performance, P&L, new launch excellence ).
• ● Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals.
• ● Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota - tender building, new market assessment )
• ● Manage and work with external vendors to create personalized marketing campaigns through Omni-channels.
• ● Analyse market research, data sources, customer and market insights to have quick decision in the strategies and execution to adapt the VUCA situation.
• ● Effectively manage KOLs : engage and leverage KOLs insight and support for brand strategies
• ● Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer's need to achieve the brand objectives
• ● Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution
• ● Effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
• ● Deliver other task/ cross-functional projects assigned by the company.
• ● Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
• ● Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies.
• ● Marketing strategy :
• ● BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle
• ● INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
• ● Brand Plan Execution :
• ● CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs and launches services reflecting improvements in the customer journey

Requirements

• ● Bachelor's Degree of Pharmacy or Medicine
• ● Hema Marketing experience preferred
• ● Scientific background or affinity for scientific information
• ● More than 3 years' experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign;
• ● Proven leadership skills ability to connect and collaborate across matrix organizations
• ● Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance.
• ● Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
• ● Strong attention to detail
• ● Acts with a sense of accountability and urgency
• ● A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects
• ● MBA in relevant field
• ● Sales and/or Sales Leadership experience
• ● Understanding of the development and commercialization of pharmaceutical products in the xx ( countries)
• ● Understanding of the xx ( countries) Healthcare environment
• ● Key Relationships to reach solutions
• ● Internal (to AZ or team)
• ● Sales Management and Field Force
• ● Medical and Regulatory Department
• ● Marketing colleagues
• ● Finance, HR, Supply Chain, regional groups