(Senior) Brand Manager - CVRM - HCM

About the Company

Responsibilities

• ● Job Description / Capsule
• ● Proactively and efficiently involve in evaluating marketing program and analysis of market data to identify key area of opportunities and risks. Localises brand operational plan, work cross functionally to implement marketing activities and campaign, patient access programs for the assigned products within a given therapeutic area.
• ● Typical Accountabilities
• ● Deploy strategies to achieve brand objectives and outcomes (business's performance, P&L, pre-launch excellence ).
• ● Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals.
• ● Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota - tender building, channel development, new market assessment )
• ● Manage and work with external vendors to create personalized marketing campaigns through Omni-channels.
• ● Analyse market research, data sources, customer and market insights to have quick decision in the strategies and execution to adapt the BINA situation.
• ● Effectively manage KOLs: engage and leverage KOLs insight and support for developing brand strategies
• ● Develop brand digital strategies and execution plan of digital brand campaigns, programs based on the customer's need to achieve the brand objectives
• ● Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution.
• ● Smartly utilise AI for optimise execution & improve efficiency.
• ● Effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
• ● Deliver other task/ cross-functional projects assigned by the company.
• ● Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
• ● Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies
• ● Marketing strategy :
• ● BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy, from vision to launch, including content strategy cycle
• ● INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
• ● Brand Plan Execution :

Requirements

• ● Bachelor's Degree of Pharmacy or Medicine
• ● Scientific background or affinity for scientific information
• ● More than 3 years' experience in pharmaceutical brand management with good track record of effective implementation of plan and campaign;
• ● Proven leadership skills ability to connect and collaborate across matrix organizations
• ● Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance.
• ● Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
• ● Strong attention to detail
• ● Acts with a sense of accountability and urgency
• ● A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects Desirable
• ● MBA in relevant field
• ● Sales and/or Sales Leadership experience
• ● Key Relationships to reach solutions
• ● Internal (to AZ or team)
• ● Sales Management and Field Force
• ● Medical and Regulatory Department
• ● Marketing colleagues
• ● Finance, HR, Supply Chain, Global/regional groups
• ● External (to AZ)
• ● Working with partner company at local / regional / global teams
• ● Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.)