(Senior) Brand Manager, Respiratory Biologics - HCM

About the Company

Responsibilities

• ● Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
• ● Building and management P&L of brands/therapeutic area aligned with company objectives.
• ● Typical Accountabilities
• ● Developing and deploying strategies to achieve business's goals, maintain/improve sales, profit, and market share, both with current and future indications.
• ● Overseeing and developing messaging of relevant content to ensure tactical execution ladders up to brand imperatives.
• ● Ensuring successful and timely execution of marketing brand plans; implementing key promotional tactics to drive the brand strategy and support overall brand goals.
• ● Working effectively and closely with members of marketing and matrix team to ensure appropriate understanding and implementation of the product strategies.
• ● Working collaboratively with medical, legal and promotional compliance teams to develop and execute high impact marketing materials.
• ● Managing and work with external vendors to create personalized marketing campaigns.
• ● Analysing market research, data sources, and interaction with key opinion leaders and customer-facing teams to mine customer insights.
• ● Supporting development of brand digital strategy delivering channel insights and tactical recommendation and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
• ● Leveraging digital capabilities to drive customer engagement for the brand. Examples may include web sites, interactive visual aids, email, display ads, remote engagement and search engine marketing.
• ● Effectively managing project scope, budgets, timelines, and deliverables for assigned projects.
• ● Assisting in the development of the brand strategy and annual brand plan based on thorough understanding of customer needs and market dynamics.
• ● Leading all aspects of tactical implementation, including timelines, creation of materials, and training of internal stakeholders and field-base professionals.
• ● Marketing strategy :
• ● BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy
• ● INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
• ● Brand Plan Execution :
• ● CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs marketing campaign reflecting improvements in the customer journey

Requirements

• ● years pharmaceutical experience, with at least 1 year of marketing or adjacent marketing experience
• ● Prior experience Biologics, Oncology, Immunology or Specialty therapeutic area preferred
• ● Exceptional analytics capability
• ● Ability to think and execute innovative marketing plans
• ● Proven leadership skills ability to connect and collaborate across matrix organizations
• ● Strong organizational and interpersonal skills, with proven project management experience to drive performance
• ● Strong attention to detail
• ● Acts with a sense of accountability and urgency
• ● Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure
• ● A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects
• ● Second degree, e.g. MBA. PhD
• ● Prior professional marketing experience
• ● Excellent command of MS Excel and MS PowerPoint
• ● Self-starter, and proactively driving projects toward successful completion
• ● Launch experience a plus
• ● Marketing Functional Capabilities
• ● CX Mapping, Design & Implementation : Customer experience mapping and experience design; Service design, launch and scaling; Partner and ecosystem management.
• ● Analytics & Insights : Understanding market environment; Understanding our customers; Measuring Impact
• ● Strategic Direction & Value Proposition : Crafting a value proposition.
• ● Content Strategy & Management : Content Strategy and Experience Planning; Content production and governance; Content deployment and optimization.