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AstraZeneca

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Director, DTC & NPP Marketing - Hematology

🗓️ Posted 2026-08-17 US - Gaithersburg - MD Full-time Hybrid Marketing Communications

Company shared salary

NA

Market rate

10,833 GBP–16,667 GBP/mo (129,996 GBP–200,004 GBP/yr)

Based on similar roles (title + domain + location).

About the Company

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. We're focused on the potential of science to address the unmet needs of patients around the world. We commit to those areas where we think we can really change the course of medicine and bring big new ideas to life . As Director, Consumer & NPP Marketing, you will play a critical role in shaping and designing our Hematology launch marketing plans, and in partnership with the Franchise leadership. The position reports directly into US Head of Marketing and will work closely with cross-functional teams.

About the Role

nsights & Analytics, Medical Affairs, Sales Training, Nurse Education, and Market Access teams. Role Description: The Director will be responsible for the brand's digital strategy. This position will lead a team of up to 4+ marketers. Your team will be charged with developing and executing upon a robust digital commercial strategy with the Hematology franchise. Will work in close partnership with other members of the cross-functional team. This position is based at our Gaithersburg, MD campus, headquarters for our US Oncology and the Oncology Business Unit.

Responsibilities

  • ● Lead implementation of HCP, non-personal, DTC which is inclusive of digital marketing strategies in the US market for multiple indications
  • ● Collaborate to provide a holistic view of media data and analytics, helping define clear KPls across the marketing funnel that enable the team to clearly gauge investment effectiveness
  • ● Support the creation of campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions
  • ● Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution
  • ● Contribute to a team culture built on the foundation of trust, and open communication
  • ● Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives
  • ● Collaborate closely with HCP marketing efforts to deliver integrated brand strategies
  • ● Effectively manage marketing budget for areas of responsibility
  • ● Leverage best practices from within the global commercial organization and continually foster learning from industry and outside of industry best practices
  • ● Minimum qualifications
  • ● Bachelor's Degree in relevant field
  • ● + years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning Preferred qualifications
  • ● Advanced degree in relevant field
  • ● Prior in-line marketing experience
  • ● Oncology or specialty care experience highly preferred
  • ● Excellent oral and written communication skills, with ability to communicate complex constructs clearly and concisely
  • ● Ability to manage complex projects Demonstrated ability to work in matrixed environment and lead without authority
  • ● Strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process, and procedures.
  • ● High capability at working collaboratively, thinking strategically, and operating effectively in a rapidly evolving and competitive marketplace
  • ● High ethical standards and personal integrity