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Senior Manager/Associate Director-Marketing (Rare Disease)AstraZeneca · Shanghai Jing'An Office
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AstraZeneca

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Senior Manager/Associate Director-Marketing (Rare Disease)

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-08-18 Shanghai Jing'An Office Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 45,000 GBP–65,000 GBP/mo

About the Company

SUMMARY OF THE ROLE 1. To lead the cross functional 'Brand Team' and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities. 2. Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships. 3. Work with other functions to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share. ROLE & RESPONSIBILITIES 1. Portfolio Strategy Planning Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength. Review and manage Marketing mix for each product in portfolio to optimize promotional effort. Develop a clinical support program (Phase IV, CEP) to support campaign objectives. Develop the highest standards of training material and programs (with BMs) and make available to sales team. Develop product launch plans/brand plans (with BMs) and submit to Marketing Director. Work with BMs and sales management to provide quality product sales forecasting Develop training strategy (with BMs) to align with LCM. Build and maintain global AZ network and relationships through attendance of regional/global workshops. 2. Build on patient's insight/customer insights to lead brands growth Generate insights and implications from market and to meet patients/customers' needs and outcomes Develop a deep understanding of Therapeutic Area and tr

Requirements

  • ● Job Requirements
  • ● Bachelor's degree or above, preferably in Medical or related majors, MBA is preferred
  • ● At least 5 years' experience in pharmaceutical marketing, must have launch new product experience, with a strong background in product/brand marketing and demonstrated leadership and team management responsibilities
  • ● Proficient in both written and spoken English
  • ● Skilled in using MS Office software
  • ● Functional Competency
  • ● Product and Environment Knowledge
  • ● Knowledge of own product, relative disease and R & D initiatives within own TA
  • ● Knowledge of competitor products and marketing approach
  • ● Understand how national healthcare & regulatory environment impacts TA
  • ● Understand access environment including NRDL/PRDL, tender policy, hospital listing etc.
  • ● Knowledge of various channels including core, emerging, county, CHC, and retail 2. Campaign Execution
  • ● Well designed & well-prepared campaign plan in details
  • ● Execute campaign precisely according to the plan
  • ● Summarize the key findings & give feedback to the team after the campaign execution to further improve the campaign impact 3. Communication & Presentation Skills
  • ● Effectively communicate campaign plan to sales force
  • ● Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)
  • ● Cross-functional communication (finance/ purchasing/etc.) 4. Campaign Development
  • ● Understand the behaviors (and behavior barriers) of customers
  • ● Understand motivations behind behaviors (and behaviors barriers)