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Associate Director-Marketing (Rare Disease)AstraZeneca · Shanghai Jing'An Office
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AstraZeneca

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Associate Director-Marketing (Rare Disease)

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-09-29 Shanghai Jing'An Office Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 45,000 GBP–70,000 GBP/mo

About the Company

We're transforming the future of healthcare by unlocking the power of what science can do for people, society and the planet. For more information, visit www.astrazeneca.com. Community Guidelines: bit.ly/2MgAcio Pharmaceutical Manufacturing Specialties: Pharmaceutical, Biopharmaceutical, Innovation, Research and development, Global business

Responsibilities

  • ● SUMMARY OF THE ROLE
  • ● To lead the cross functional 'Brand Team' and collaborate well with global team in the development of brand strategy aligned to overall TA strategy and company priorities.
  • ● Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.
  • ● Work with other functions to achieve objectives of AZ products including commercial and hospital sales target, SOV and Market Share.
  • ● ROLE & RESPONSIBILITIES
  • ● Portfolio Strategy Planning
  • ● Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
  • ● Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
  • ● Develop a clinical support program (Phase IV, CEP) to support campaign objectives.
  • ● Develop the highest standards of training material and programs (with BMs) and make available to sales team.
  • ● Develop product launch plans/brand plans (with BMs) and submit to Marketing Director.
  • ● Work with BMs and sales management to provide quality product sales forecasting
  • ● Develop training strategy (with BMs) to align with LCM.
  • ● Build and maintain global AZ network and relationships through attendance of regional/global workshops. 2. Build on patient's insight/customer insights to lead brands growth
  • ● Generate insights and implications from market and to meet patients/customers' needs and outcomes
  • ● Develop a deep understanding of Therapeutic Area and translate into business plan
  • ● Prepare product messages and solutions that address the needs.
  • ● Ensure effective cross functional collaboration and alignment to brand objectives. 3. Implementation: Budgeting & Promotional campaign execution
  • ● Review, amend, consolidate and submit brand budgets to Marketing Director for Product Portfolio.
  • ● Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure.