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AstraZeneca
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Senior SFMC & Data Cloud Solution Specialist
ICT
Company shared salary
NA
Market rate
₹125,000–₹250,000/mo (₹1,500,000–₹3,000,000/yr)
Based on similar roles (title + domain + location).
About the Company
Are you ready to turn complex data and modern marketing tech into important, timely engagement that improves patient experiences and business outcomes In this role, you will develop end-to-end omnichannel solutions that deliver relevant messages via email, text, WhatsApp, and mobile push. Your work will bring clarity, speed, and measurable value to our collaborators.
Responsibilities
- ● ions to unlock the full potential of Salesforce Marketing Cloud and Data Cloud. Your work will enable smarter targeting, seamless integrations, and reusable assets that scale globally. Can you see yourself being responsible for the journey from design to activation, and mentoring others to set the standard as we move faster together
- ● Accountabilities:
- ● Omnichannel Solution Ownership: Lead design, configuration, implementation, testing, deployment, monitoring, and optimization of Salesforce Marketing Cloud solutions that deliver measurable outcomes.
- ● Journey Orchestration: Build sophisticated, cross-channel journeys in Journey Builder using precise entry criteria, decisioning, goals, re-entry rules, contact policies, and exits to drive conversion and retention.
- ● Campaign Execution: Deliver compliant, scalable campaigns across Email Studio, MobileConnect, WhatsApp, and MobilePush, including consent, subscription, personalization, and channel-specific execution.
- ● Personalization Engineering: Develop dynamic experiences using AMPscript, Server-Side JavaScript, HTML/CSS, CloudPages, landing pages, and subscription or preference centers to increase relevance and performance.
- ● Marketing Data Engineering: Design efficient data models with Data Extensions, Contact Builder, attribute groups, send relationships, segmentation logic, and retention strategies to improve precision and deliverability.
- ● Automation and Platform Ops: Build and maintain Automation Studio workflows using SQL, Data Extract, File Transfer, Import, Filter, and Script activities; ensure reliable operations, monitoring, and incident resolution.
- ● Integration and APIs: Design and implement secure, scalable integrations using REST and SOAP APIs, webhooks, JSON payloads, authentication patterns, SFTP, and platform connectors to unlock new use cases.
- ● Data Cloud Audience Building: Configure Data Cloud data streams, DLO/DMO models, identity resolution, derived analytics, and segments; activate unified audiences into Marketing Cloud and other destinations.
- ● Cross-Functional Partnership: Translate marketing and business requirements into scalable, supportable technical solutions; collaborate with data, architecture, product, and IT teams to resolve ingestion, identity, consent, and performance challenges.
- ● Reusable Accelerators: Identify automation and platform improvements; build reusable components, standards, and accelerators to increase speed-to-market across brands and markets.
- ● Technical Leadership: Provide code reviews, troubleshooting, documentation, training, and mentoring for junior team members; chip in to solution architecture, design documentation, estimation, governance, and handover.
- ● Continuous Improvement: Optimize performance, enforce coding standards and coordinate release management, and champion guidelines that drive operational efficiency and consistent quality.
Requirements
- ● Strong hands-on expertise in Email Studio, Content Builder, Contact Builder, Journey Builder, Automation Studio, MobileConnect, MobilePush, CloudPages, and SFMC setup or administration.
- ● Advanced AMPscript and SSJS; strong HTML/CSS; working knowledge of JavaScript, JSON, and reusable development patterns.
- ● Expert SQL skills and strong understanding of relational data models, Data Extensions, segmentation, data quality, retention, and contact architecture.
- ● Good hands-on knowledge of REST and SOAP APIs, authentication, web services, webhooks, SFTP, connectors, and integration troubleshooting.
- ● Minimum 1-2 years of hands-on implementation experience with ingestion, harmonization, identity resolution, segmentation, calculated insights, and activation.
- ● + years of overall experience in marketing automation or marketing technology, including substantial hands-on Salesforce Marketing Cloud implementation experience.
- ● Minimum 1-2 years of hands-on Salesforce Data Cloud implementation experience is mandatory.
- ● Proven experience delivering solutions for multiple clients, business verticals, brands, or geographies in a consulting, shared-services, agency, or enterprise environment.
- ● Bachelor's degree in engineering, computer science, information technology, business systems, or a related discipline, or equivalent relevant experience.
- ● Confidently engage with global stakeholders, clarify requirements, challenge assumptions constructively, and communicate risks, dependencies, and recommendations.
- ● Facilitate solution workshops, technical discussions, demonstrations, knowledge-transfer sessions, and structured training programs.
- ● Mentor junior developers and campaign specialists through coaching, code reviews, reusable standards, and hands-on problem solving.
- ● Demonstrate strong ownership, customer focus, collaboration, analytical thinking, and the ability to make informed decisions in ambiguous situations.
- ● Present technical concepts clearly to both technical and non-technical audiences.
- ● Awareness or practical exposure to Marketing Cloud Next, including its evolving capabilities and alignment with Data Cloud-led marketing workflows.
- ● Knowledge of Salesforce Personalization, Einstein capabilities, MuleSoft, Apex, SOQL, DevOps or CI/CD practices, and source-control workflows.
- ● Exposure to regulated-industry campaign operations, privacy, consent, data-governance, and security requirements.
- ● Relevant Salesforce certifications such as Marketing Cloud Engagement Administrator, Developer, Consultant, Email Specialist, or Data Cloud Consultant.
- ● When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
- ● Why AstraZeneca:
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