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AstraZeneca

✓ Verified Sponsor

Marketing Director, CV

🗓️ Posted 2026-08-18 China Full-time Hybrid Marketing Communications

Company shared salary

NA

Market rate

45,000 GBP–80,000 GBP/mo (540,000 GBP–960,000 GBP/yr)

Based on similar roles (title + domain + location).

About the Company

Summary This role will hold full accountability for the end to end marketing strategy and execution for a new CVRM BU asset, PCSK9, covering pre launch through post launch. Product portfolio management - ensure new product launch readiness through internal cross-functional and above market coordination and key external stake holder engagement and alignment including KOLs and business partners. Work with local/global BD to deliver externalization initiatives. Brand marketing- Deliver brand strategies, innovative execution plan and LCM plan (life cycle management plan) based on deep customer insights for in-line brands. GPPS communication and collaboration -ensure China needs are prioritized and incorporated in global marketing plans and China KOLs are prioritized in global KOL initiatives. Cascade GPPS brand campaign with appropriate localization China GMD interaction - Provide commercial insights and guidance to China development project teams to accelerate China portfolio development to satisfy Chinese patient unmet needs. ROLE & RESPONSIBILITIES Provide leadership and direction to staff Create and communicate a clear vision for the division/department. Define long and short-term objectives and get team alignment and commitment. Strive to ensure performance and achievements. Make decision and take accountability for actions. Foster can-do attitudes and result oriented mindset. Demonstrates confidence and conviction. Stimulate conceptu

Requirements

  • ● At least a university graduate, preferably in Medical or related majors
  • ● -8 years' experience in product or brand marketing, ideally within the pharmaceutical industry
  • ● Proven leadership and line management responsibility
  • ● Proficient in ESS and territory management, basic marketing knowledge, and presentation skills.
  • ● Demonstrated success in leading cross-functional teams
  • ● Strong business acumen and analytical skills
  • ● Exceptional communication and teamwork mindset, with a high level of personal drive
  • ● Recognize and are committed to practicing AstraZeneca's values
  • ● Proficient in both spoken and written English
  • ● Proficient in MS Office
  • ● Functional Competency
  • ● Customer Insight
  • ● Understands customer needs, behaviors, motivational drivers and how they are influenced. Knows how to segment and target customers to align the development and execution of marketing initiatives
  • ● Product and Industry/Environment Knowledge
  • ● Knowledge of AZ products, competitors, disease areas and industry environment
  • ● Understand access environment including NRDL/PRDL, tender policy, hospital listing etc.
  • ● Knowledge of various channels including core, emerging, county, CHC, and retail
  • ● Data Gathering and Analysis
  • ● Design, develop and implement appropriate approach to collect, assess and maintain information. Draws business-relevant conclusions from information
  • ● Strategic Thinking