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Brand Manager - The MirrorReach plc · London, gb
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Reach plc

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Brand Manager - The Mirror

🗓️ Posted 2026-09-17 London, gb Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 3,333 GBP–5,417 GBP/mo

About the Company

Hello, we're Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that's on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day. We're home to more than 120 brands - from household names like the Mirror, Express, DailyStar and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star. It's our ability to understand people and the things that matter to them that makes us Britain and Ireland's largest commercial news publisher. We reach around 70% of the UK's online population, 10% of the US online population, and over 100 million social followers around the world, connecting with them on who they are, where they live and what they love. Your story, with Reach As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do. We know everyone has their own story to tell, so we've built an environment where every background is respected and every day is a day to explore. We'll help you build a career that works with your life, while giving you the space to create and grow.

About the Role

We are recruiting a Brand Manager to join a newly created Brand Marketing team working alongside the Head of Brand and the editorial team(s) at the The Mirror. Working hand-in-glove with newsrooms and internal creatives, you will turn editorial ideas into bold, high-impact campaigns across print, digital, social, video, audio, and events to drive genuine consumer engagement. This role will be a mix of home and hub, as in-person presence in the The Mirror newsroom is required to build deep relationships with editorial teams, so the successful candidate must be able to travel to our offices in The Mirror in Canary Wharf when required.

Requirements

  • ● Brand Experience: Proven track record as a Brand Manager, ideally within media, publishing, or a fast-paced consumer brand environment.
  • ● End-to-End Campaign Execution: Demonstrated success in planning and delivering creative, memorable marketing campaigns that capture attention in crowded markets.
  • ● Editorial & Stakeholder Collaboration: Strong ability to partner with Editors and journalists to translate newsroom priorities into impactful brand marketing campaigns.
  • ● Creative Eye & Project Management: A sharp eye for brand identity, tone, and visual quality, combined with the project management skills to deliver on time and within budget.
  • ● Communication & Relationship Building: Excellent interpersonal skills with the confidence to build trust-based relationships with senior editorial stakeholders.

Nice to Have

  • ● Strong familiarity with key regional markets and audiences across the UK and Ireland.

Benefits

  • ● 25 days' holiday (plus bank holidays), with an extra day after three, five and ten years.
  • ● Scheme to buy extra holiday if you want to.
  • ● An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
  • ● Big moment day - an extra day's paid leave for a moment that matters to you (e.g., getting married, moving house, welcoming a new addition to the family).
  • ● Help saving for retirement - company matches pension contributions up to 6% and you can contribute through salary sacrifice.
  • ● Supportive and progressive people policies including enhanced family leave and policies to promote flexibility, inclusion and progression.

Application Notes

We encourage you to apply even if you don't meet every single point.