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Digital Marketing ManagerNearmap · Melbourne, VIC, au
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Nearmap

company page ↗ Visa Sponsoring Company

Digital Marketing Manager

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-08-31 Melbourne, VIC, au Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market A$6,667–A$9,583/mo

About the Company

Global strategy is easy to write. Turning it into pipeline is the job. Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.

About the Job

We're looking for a commercially minded Digital Marketing Manager who thrives on turning global strategy into pipeline. You'll lead campaign delivery across North America and ANZ, orchestrating activity across LinkedIn, Google Ads, programmatic display, email, events, webinars, and ABM to drive reach, engagement, and conversion. You'll own the full build, from agency briefing and creative trafficking through to pre-launch quality control, working closely with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in place and accurate. Sitting within the Global Digital Marketing team and reporting to the Senior Director of Digital Marketing, you'll work with Growth Marketing, Reputation, our paid media agency, Marketing Automation, RevOps, and Sales to make sure every campaign is built to spec, tracked correctly, and optimised to pipeline outcomes.

Role & Responsibilities

  • ● Translate digital strategy briefs into live campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars, and ABM
  • ● Own end-to-end orchestration from agency briefing through campaign setup and creative trafficking, partnering with the Marketing Automation team to keep UTM governance and Salesforce campaign mapping in place
  • ● Oversee every campaign element before it goes live, holding the line on build quality and tracking accuracy
  • ● Interrogate funnel, conversion, and attribution data to find what's driving results and what's dragging them down, then act on it
  • ● Contribute to funnel performance reporting with clear commentary on what's working, what isn't, and what needs to evolve
  • ● Apply a deep analytical mindset and continuous optimisation to improve ROI, funnel visibility, and campaign efficiency
  • ● Manage day-to-day agency relationships for paid media execution, holding partners accountable to agreed deliverables, timelines, and performance benchmarks
  • ● Act as the operational bridge between agency output and internal stakeholder expectations

Requirements

Education

  • ● Bachelor's degree in Marketing or Business

Experience

  • ● 5 to 7 years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles
  • ● A strong track record in paid campaign execution across LinkedIn, Google Ads, and programmatic channels
  • ● Experience working across multiple verticals or market segments in North America and ANZ simultaneously is a plus

Skills

  • ● Experience building and managing ABM programmes, ideally using 6Sense or a comparable intent-based platform, with the ability to connect account-level signals to campaign strategy
  • ● Demonstrated ownership of analytics and performance optimisation, using data to forecast, attribute, and improve pipeline contribution
  • ● Technical fluency across ad platforms, including LinkedIn Campaign Manager and Google Ads, plus the core B2B stack: Marketo, Salesforce as a reporting and attribution layer, and 6Sense or a comparable ABM tool
  • ● Deep understanding of attribution, UTM governance, and campaign tracking architecture
  • ● The ability to translate the numbers into campaign strategy and optimisation tactics
  • ● A peer approach to agency management, giving a clear brief, interrogating performance data, and pushing back when output doesn't meet the standard
  • ● An understanding of how brand, product, growth, and digital marketing connect to accelerate pipeline
  • ● Practical use of AI to build workflows and interrogate data as a standard part of how you work
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  • ● A MiniMBA in Marketing is a bonus