arrow_back Back to Dashboard search Browse Jobs
The NRMA logo

The NRMA

Content Marketing Manager

🗓️ Posted 2026-08-28 Coolangatta, AU-QLD, au Full-time Hybrid Marketing Communications

Company shared salary

NA

Market rate

A$6,667–A$9,583/mo (A$80,004–A$114,996/yr)

Based on similar roles (title + domain + location).

About the Company

NRMA Parks & Resorts operates properties in some of Australia's most iconic locations, offering accommodations from campsites to luxury resorts. They connect holidaymakers with over 50 destinations to create unforgettable experiences. As part of the trusted NRMA Group, a member owned brand, the passionate team works together to make holiday magic happen.

About the Role

Lead the strategy. Drive performance. Influence the business. Take ownership of our content strategy and drive measurable business outcomes across one of Australia's leading travel and tourism portfolios. This is not a traditional content creation role. We're seeking a commercially minded marketing leader who can develop and execute an overarching content strategy, establish clear processes and governance, influence senior stakeholders, and ensure content investment delivers value across awareness, engagement, membership growth, bookings and revenue. As a newly created role within our Brand & Partnerships team, you'll have the opportunity to shape how content is planned, delivered, measured and optimised across the business. Working closely with teams across Marketing, Digital, Revenue and Operations, you'll bring together multiple stakeholders around a shared strategic vision and drive accountability for results.

Responsibilities

  • ● Lead the content strategy across all channels.
  • ● Drive content performance, optimisation and business outcomes.
  • ● Align and influence stakeholders across Marketing, Digital, Revenue and Operations.
  • ● Establish governance, processes and ways of working that drive accountability.
  • ● Turn customer insights and data into strategic action.
  • ● Identify opportunities to grow engagement, bookings and revenue.
  • ● Lead content innovation across digital, social, creators and emerging channels.
  • ● Own content planning, measurement and reporting.
  • ● Champion a connected customer journey across all touchpoints.

Requirements

  • ● Proven experience leading content, brand or marketing strategy.
  • ● Strong stakeholder management and influencing skills.
  • ● Experience driving alignment and accountability across multiple teams.
  • ● A strategic mindset with the ability to see the bigger picture.
  • ● Strong commercial acumen and customer focus.
  • ● Experience establishing processes, governance and scalable ways of working.
  • ● Confidence using data and insights to inform decisions.
  • ● Exceptional communication and relationship building skills.
  • ● Experience in travel, tourism, hospitality or destination marketing will be highly regarded.
  • ● A strong understanding of Australian travel trends and traveller behaviour.
  • ● An experienced marketer who can set the strategy, bring stakeholders on the journey and drive the execution and accountability needed to deliver results.

Benefits

  • ● Progressive flexibility, leave and well being benefits to balance all of life's priorities including 5 weeks annual and recreation leave.
  • ● Generous leave benefits.
  • ● Travel discounts on SIXT car rental, cruises and accommodation at our award winning NRMA Holiday Parks and Resorts.
  • ● Complimentary myNRMA Rewards membership including free Roadside Assistance and discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more.
  • ● Discounts on a range of NRMA personal insurance products including car, home and travel.
  • ● Opportunity to grow, progress or relocate your career and move around the NRMA Group or different locations with us.