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Digital Marketing CoordinatorMax Mara Fashion Group · Reggio Emilia, Emilia-Romagna, it
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Max Mara Fashion Group

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Digital Marketing Coordinator

🗓️ Posted 2026-10-05 Reggio Emilia, Emilia-Romagna, it Full-time Hybrid Marketing Communications
💰 Salary Not shared 📊 Market 1,800 EUR–2,500 EUR/mo

About the Company

Max Mara, Sportmax, Weekend, Marina Rinaldi, Marella, MAX&Co., Pennyblack, EMME, i BLUES, Intrend An Italian House of Brands, Family Owned Since 1951. Passion, commitment and tradition have created a unique fashion style: today 11 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature that make Max Mara Fashion Group one of the most famous worldwide. Max Mara Fashion Group, with 41 companies and over 5,500 employees, operates in 105 countries. Our ecosystem includes Fashion Design, Marketing, Operations, Retail, Stores, ICT, Architecture Design, Economics, BI, etc. in an Holistic approach to our Customers and leveraging all the new digital competences. We are looking for travel companions. Travelers willing to explore new skills and abilities that have the shape of water and can adapt to different situations and find new paths not yet covered. Retail Apparel and Fashion Specialties: Abbigliamento, Moda, Luxury, Fashion, Accessori, e-commerce, Retail, Technology

About the Role

The Digital Marketing Coordinator is responsible for achieving the revenue targets and implementing the tools necessary to achieve the estimated marketing and sales objectives.

Responsibilities

  • ● Design and implement digital marketing operations in order to guarantee that the expected results are optimized
  • ● Monitor and evaluate the performance of interventions with a view to improvement and evolution consistent with market trends
  • ● Manage the function budget and monitor expenditure in terms of rationalization and cost efficiency
  • ● Define, coordinate and implement the function's marketing operations in order to achieve the estimated marketing/commercial objectives
  • ● Propose and administer the function budget, monitor spending in terms of cost optimization and efficiency
  • ● Continuously monitor performance in order to achieve the set objectives and maximize ROI
  • ● Monitor market trends and evolution, report and take care of the implementation of new methodologies, tools and analysis metrics for continuous improvement of marketing operations
  • ● Promote and take care of the relationship with the internal customer, collect the requirements and ensure the provision of a quality service; provide updates on the progress and feedback on the results obtained (ROI)
  • ● Coordinate the staff and monitor the progress of operational activities, ensuring that shared requirements, times and costs are respected
  • ● Maintain relationships, coordinate and monitor the activities carried out from external suppliers, ensuring that they respect the shared requirements, times and budget limits
  • ● Participate in the selection, take care of the technical training and development of its collaborators; guide and motivate the team to achieve the set objectives in compliance with quality standards and shared values
  • ● Promote the development of role learning through proactive, team and digital activities, aimed at innovation and improving effectiveness/efficiency of its Responsibilities
  • ● Promote, adopt and develop the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business
  • ● Adopt significant behaviors and promote actions operational/cultural for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community