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Senior Digital Tracking & Ad Tech Manager Experian · London, gb
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Experian

company page ↗ Visa Sponsoring Company

Senior Digital Tracking & Ad Tech Manager

✓ This company has sponsored visas before. The posting doesn't say so, but it's still worth applying.

🗓️ Posted 2026-07-27 London, gb Full-time Hybrid ICT
💰 Salary Not shared 📊 Market 5,416 GBP–7,083 GBP/mo

About the Company

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Responsibilities

  • ● Setting the strategic direction, management, implementation and continuous improvement of the technology layer that supports Experian's Performance Marketing team, and in particular acquisition activities that drive new customer growth.
  • ● Owning tracking, tagging, platform integrations, app attribution, ad operations governance and technical enablement, ensuring the right foundations are in place for effective campaign execution and measurement across web and app channels.
  • ● Horizon-scanning for regulatory, privacy and platform shifts that will shape the future measurement approach.
  • ● Operating as a partner to the Web Team, Data and Analytics, Engineering, influencing wider martech and data infrastructure investment decisions.
  • ● Implementing and improving the ad tech capability that supports paid media activation across web and app channels.
  • ● Setting the strategic direction and roadmap for tracking, platform integrations, ad operations infrastructure, and measurement enablement.
  • ● Owning the implementation and governance of tracking across all paid media channels and platforms, ensuring tags, pixels, UTMs, events, and conversion frameworks are set up consistently and accurately.
  • ● Leading tag management across Ensighten, Google Tag Manager (GTM), and server-side GTM (sGTM), including the migration from Ensighten to GTM/sGTM.
  • ● Owning integrations between media platforms, analytics tools, attribution providers and internal systems.
  • ● Leading implementation of server-to-server connections, API-based integrations and platform data flows where required.
  • ● Defining and maintaining ad operations processes that ensure campaigns are launched accurately and efficiently.
  • ● Owning governance for campaign setup standards, taxonomy, naming conventions and account hygiene.

Requirements

  • ● Strong hands-on experience in ad tech, ad operations, tagging, and tracking, with experience working with a tag management system, such as Ensighten, GTM, or equivalent.
  • ● Working knowledge of server-side GTM (sGTM), including data layer implementation and governance.
  • ● Strong knowledge of tagging, pixels, UTMs, conversion tracking, and measurement principles across paid media platforms.
  • ● Experience with web and app attribution, including a mobile measurement partner such as Appsflyer.
  • ● Experience with platform integrations, API-based data flows, and server-to-server connections (CAPI, Events API, or similar).
  • ● Experience owning governance for campaign setup standards, taxonomy, naming conventions, and QA processes.
  • ● Comfortable working across media, analytics, and technology stakeholders, translating technical requirements into practical solutions.
  • ● Proven ability to influence senior stakeholders and shape strategic direction without formal authority.
  • ● Experience of vendor/commercial negotiation and managing supplier relationships.