Senior Product Marketing Manager – Innovation & Future Growth

About the Company

Responsibilities

• ● You will own the strategy behind some of our most important consumer propositions, partnering with Product from the earliest stages of discovery through to launch.
• ● You will help identify customer problems worth solving, shape product direction, define compelling propositions and ensure every product we build delivers meaningful customer and commercial impact.
• ● You will work alongside Product Managers, Designers, Researchers and Analysts to bring customer, market and competitive insight into the 0-1 product process.
• ● You will influence directly what gets built, who it's built for and how we create products that can then scale in market.
• ● You will lead product marketing for new innovations, propositions and features from concept through launch and optimisation.
• ● You will turn complex product capabilities into compelling customer propositions that drive understanding, adoption and growth.
• ● You will measure product adoption and customer outcomes, using insight and experimentation to continuously improve performance.
• ● You will build trusted partnerships across Product, Design, Research, Analytics and Marketing to deliver customer and commercial outcomes.
• ● You will influence senior stakeholders through evidence, customer insight and commercial thinking.
• ● You will champion modern product marketing by using AI and emerging technologies to accelerate customer insight, proposition development and decision-making.

Requirements

• ● Significant experience in B2C product marketing, product strategy or customer-led marketing within a digital consumer business.
• ● Proven experience taking products, propositions or customer experiences from 0 1, working alongside Product Managers through discovery, validation, launch and iteration.
• ● Demonstrable experience influencing product strategy and roadmap decisions through customer, market and competitive insight.
• ● Strong experience defining positioning, propositions and go-to-market strategies that drive customer adoption.
• ● Deep understanding of customer research, experimentation and data-informed product development.
• ● Excellent stakeholder management skills, with the ability to influence senior Product, Design and Commercial leaders.
• ● Experience using AI and modern tooling to accelerate insight generation, proposition development and product marketing workflows.
• ● Comfortable operating in fast-moving environments with high levels of ownership, autonomy and ambiguity.

Benefits

• ● Hybrid working - 40% office based
• ● Great compensation package and discretionary bonus
• ● Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
• ● 25 days annual leave with 8 bank holidays and 3 volunteering days
• ● You can purchase additional annual leave